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Seeing More People: the Sales Process & Sales Enhancement Applications
Eyes on Sales challenges traditional thoughts on presentation versus communication. Avoiding sales jargon and making a connection with your customer are lost methods that can be retrieved via several tips that help salesmen outline their message, del
Mar 28, 2013
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Are Your Mobile Ads Working? Ask Google Calculator
According to Ad Age, Google has finally solved their biggest problem with mobile advertising: poor analytics. Jason Spero’s “Full Value of Mobile” Suite demonstrates how the newly-dubbed “Google Calculator” can give you
Mar 28, 2013
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Automobile Business of This Century Is All About Client Retention
As an NADA Dealer Academy graduate of 2002 (at the expense of making myself seem dated; I was just a mere child then), I must confess that I do not remember any of our sessions having anything to do with clients, least of all client retention. As a b
Mar 27, 2013
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Procrastinating on March Madness Marketing? Here Are Some Last-Minute Tips
Entrepreneur online confesses the cardinal marketing sin of procrastination and offers a few tips on squeezing out the last drops of consumer craze as the month draws to a close this weekend. Examples from Infiniti, Gold’s Gym and even UPS remi
Mar 27, 2013
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Dynamic Dealers: Mac Haik Ford’s F-150 Infographic
Mac Haik of Desoto implemented some seriously smart marketing tips to advertise with their new Ford F-150 Infographic. It’s common knowledge among auto professionals that truck models, variations and the large range of options can be very confu
Mar 27, 2013
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LinkedIn, Demystified
Radius provides the intel on LinkedIn. Use the most professional form of social media to your business’s advantage. Generating leads and developing an effective company LinkedIn page can be done by integrating your feeds, posting daily for bran
Mar 27, 2013
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Mercedes’ and Audi’s Electric Supercar Race Comes to a Close with the New Mercedes AMG SLS
Autopia covers a production that auto enthusiasts worldwide have been holding their breaths for: another all-electric supercar. The tense, money-guzzling “arms-race” between Audi and Mercedes for an open production electric supercar is ov
Mar 27, 2013
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Lincoln’s Modernized Luxury Still Has More Appeal for Older Generations
According to The Detroit News, Ford Motor Company’s Lincoln line is desperately competing to attract a younger following with the release of the MKZ and others at the New York Auto Show this week. More from the New York Auto Show below: Read th
Mar 27, 2013
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DealerRater Promotes Angelica Jeffreys to Vice President Strategic Partnerships and National Accounts
DealerRater, the world’s premier car dealer review web site, today announced the promotion of Angelica Jeffreys from Director of Business Development—U.S. and Canada, to Vice President of Strategic Partnerships and National Accounts. WALTHAM, Mas
Mar 26, 2013