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Using #Hashtags in Social Media and Search
From Search Engine Watch, using hashtags in social media and search. By now everyone has seen or heard hashtags used. Yes, I said ‘heard’ because hashtags have now infiltrated contemporary culture and advertising campaigns. One blogger re
Nov 7, 2013
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General Motors To Offer Benefits To All Gay Married Employees
General Motors to offer benefits to all gay married employees, according to Huffington Post. General Motors made a groundbreaking policy change this week and announced that the company would extend marriage benefits to the spouses of same-sex employe
Nov 6, 2013
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Post Digital Dealer, Interactive 360 Charges Ahead with New Focus
Interactive 360 has realigned a significant portion of both their human and technological resources to their new Drive360®CRM system. This is in response to an overwhelmingly positive response to the Drive360®CRM debut at the 15th Annual Digital De
Nov 6, 2013
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5 Facebook Ad Features You Should Be Using NOW!
5 Facebook ad features you should be using NOW, according to Search Engine Watch. Facebook HQ has been busy tinkering with the ads platform to make improvements that provide Facebook advertisers more control, more organization, and streamlined ad cre
Nov 6, 2013
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Men vs. Women: 28 Surprising Marketing Facts
Men vs. women: 28 surprising marketing facts, according to iMediaConnection. For digital marketers, understanding the differences between how men and women shop, browse, and engage online is a no brainer. And although the gender lines are blurring, t
Nov 6, 2013
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Auto Point Helps Automotive Dealerships Average Better Than 84:1 ROI from a Single Campaign
Auto Point, Inc., the pioneer of Ownership Lifecycle Services for the automotive industry, today announced results for their October “Lost Souls” campaign.” Auto Point automotive dealership clients recovered over $2.4M in customer sales that wo
Nov 6, 2013
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Unlocking the Potential of Real-time Marketing
Unlocking the potential of real-time marketing, according to Marketing Profs. Real-time marketing isn’t necessarily new, but Oreo’s blackout ad at this year’s Super Bowl highlighted the power of this strategy. Marketers are now scra
Nov 6, 2013
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Flying Car Takes Another Step Toward Reality
According to The Detroit Bureau, flying car takes another step toward reality. Every few years, an inventor gets the public a little closer what was once envisioned by Henry Ford: a flying car. “Mark my word: a combination airplane and motor car is
Nov 5, 2013
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Best Cars for Every Type of Driver
Best cars for every type of driver, according to Kiplinger. When it comes to choosing a car, there’s no one-size-fits-all. Each car buyer has a different style and a different set of criteria for what’s important — not to mention a differen
Nov 5, 2013