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Auto dealers try to curb customers’ frustration with new technology

Published: December 18, 2014

Auto dealers try to curb customers’ frustration with new technology, from The Columbus Dispatch.

Donna Higley often talks to her new high-tech Lexus.

“I’ll be in a parking lot, and it will warn me of something ahead, and I’ll say, ‘Yes, yes, I know,’  ” said Higley, 74.

She didn’t do that with previous cars.

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But like lots of other new models, Higley’s 2014 Lexus ES 350 is loaded with devices that can be paired with smartphones to do tasks as varied as providing directions to a restaurant and rolling up the car’s windows from miles away.

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