Ellen Braaf
Solera’s Ellen Braaf, Vice President of Account Management, Dealer Solutions, Jenna Smith, Vice President, Sales and Operations, and Scott Knupfer, Vice President of Sales, Dealer Solutions, will be hosting two insightful sessions at Digital Dealer Conference & Expo 2026! Each 20-minute “Women In Dealerships Power Session” will take place at the DealerTech Live Stage at 12:10 pm and are sponsored by Solera. Day 1’s will feature Braaf and Smith and Day 2’s will feature Braaf and Knupfer.
Jenna Smith
On Day 1, join the session to hear from industry leaders as they share the personal and relevant anecdotal stories as women overcoming challenges in and around the industry. This is a space to connect with the Women’s Meetup community and network with Digital Dealer attendees.
Scott Knupfer
Day 2 steers the conversation forward with the WIND Live Power Session on the DealerTech Live stage. Explore how women can shape the next chapter of automotive, as speakers discuss ways to lift each other up and support career growth, network and skills development, and allyship.
About Ellen Braaf
Ellen brings 26 years of automotive experience, 10 years at Solera, and deep knowledge of the dealer technologies that power modern operations, including CRM, DMS, Marketing, and Service Suite. A U.S. Army Veteran with both a BS in Chemistry and Business, and an MBA in Information Systems, she brings a rare combination of precision, leadership, and strategic thinking to every challenge. As a founding member of Women In Dealerships (WIND), Ellen has been a powerful advocate for advancing women in leadership, helping shape a culture where talent is elevated and voices are heard.
About Jenna Smith
She has 16 years of automotive experience, including 11 years with Solera and its subsidiaries RedCap and DealerSocket. With leadership spanning sales, operations, and enterprise CRM, DMS, and fixed-ops platforms, she leads professional services across the Americas with a disciplined focus on implementation excellence and customer experience.
About Scott Knupfer
Scott Knupfer is a seasoned automotive technology and sales leader with more than 20 years of experience helping dealerships improve performance and customer engagement. As a sales executive at Solera Dealer Solutions, he focuses on driving growth, building high-performing teams, and helping dealers streamline operations through connected technology platforms.
The Digital Dealer 2026 Experience
#DDCE2026 is built to work for you, providing the perfect combination of access to solution providers, networking time, and high-impact sessions. As we continue to cultivate an essential learning experience, we’ve also tweaked a few things for this year’s show.
Our 20-minute Expo Hall talks no longer overlap, allowing you to get the most out of your time on the floor and ensuring you don’t have to choose between which insights you value the most. Last year’s 90-minute workshops have been slimmed down as attendees can now get hands-on experience in our 60-Minute Learning Labs as well as deeper knowledge in our 45-minute sessions.
With insight into advertising, AI, digital retail and more, Digital Dealer is built to deliver real discernable outcomes you can take right back to the dealership. Learn strategies to improve your customer retention, revitalize your service lane to grow fixed ops revenue and utilize social media to generate high-quality leads.
It isn’t just value for when you return home either. In 2025, attendees were able to start creating real business impact while still at Digital Dealer. Live dealership website audits, analysis of real dealership data stacks and hands-on creation of AI marketing workflows were all on offer. Dealers were formulating plans to improve profitability before they had even headed to the closing reception.
Register Today!
Secure your pass now to lock in the best rates and guarantee access to:
- Expert-Led Sessions: Actionable insights to solve all the biggest challenges your dealership is facing.
- Innovative Solutions: Dynamic tools on the show floor to help optimize operations.
- Real Meaningful Outcomes: Create real business impact to increase sales and improve profitability.
Register now and don’t miss out on a potentially transformative experience for your dealership this September!