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Conference & Expo: September 22-23, 2026
DealerPoint: April 5-7, 2027

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Ellen Braaf

Ellen Braaf

Vice President of Account Management, Dealer SolutionsSolera

Ellen brings 26 years of automotive experience, 10 years at Solera, and deep knowledge of the dealer technologies that power modern operations, including CRM, DMS, Marketing, and Service Suite. A U.S. Army Veteran with both a BS in Chemistry and Business, and an MBA in Information Systems, she brings a rare combination of precision, leadership, and strategic thinking to every challenge. As a founding member of Women In Dealerships (WIND), Ellen has been a powerful advocate for advancing women in leadership, helping shape a culture where talent is elevated and voices are heard.

Wed Sep 2312:10 PM – 12:30 PMDealerTech Live

Women In Dealerships Power Session

Day 2 steers the conversation forward with this WIND Live Power Session on the DealerTech Live stage! Explore how women can shape the next chapter of

Day 2 steers the conversation forward with this WIND Live Power Session on the DealerTech Live stage! Explore how women can shape the next chapter of automotive, as speakers discuss ways to lift each other up and support career growth, network and sk

Day 2 steers the conversation forward with this WIND Live Power Session on the DealerTech Live stage! Explore how women can shape the next chapter of automotive, as speakers discuss ways to lift each other up and support career growth, network and skills development, and allyship. Join this session to connect with the Women’s Meetup community and network with Digital Dealer attendees.

Sponsored by Solera

Day 2 steers the conversation forward with this WIND Live Power Session on the DealerTech Live stage! Explore how women can shape the next chapter of automotive, as speakers discuss ways to lift each other up and support career growth, network and skills development, and allyship. Join this session to connect with the Women’s Meetup community and network with Digital Dealer attendees.

Sponsored by Solera

Show MoreClick the title to see all details
NetworkingSession Track
Ellen Braaf
Ellen BraafVice President of Account Management, Dealer Solutions, Solera
Scott Knupfer
Scott KnupferVice President of Sales, Dealer Solutions, Solera
Tue Sep 2212:10 PM – 12:30 PMDealerTech Live

Women In Dealerships Power Session

Digital Dealer brings this WIND Live Power Session to the DealerTech Live stage! Join this session to hear from industry leaders as they share the per

Digital Dealer brings this WIND Live Power Session to the DealerTech Live stage! Join this session to hear from industry leaders as they share the personal and relevant anecdotal stories as women overcoming challenges in and around the industry. This

Digital Dealer brings this WIND Live Power Session to the DealerTech Live stage! Join this session to hear from industry leaders as they share the personal and relevant anecdotal stories as women overcoming challenges in and around the industry. This is a space to connect with the Women’s Meetup community and network with Digital Dealer attendees.

Sponsored by Solera

Digital Dealer brings this WIND Live Power Session to the DealerTech Live stage! Join this session to hear from industry leaders as they share the personal and relevant anecdotal stories as women overcoming challenges in and around the industry. This is a space to connect with the Women’s Meetup community and network with Digital Dealer attendees.

Sponsored by Solera

Show MoreClick the title to see all details
NetworkingSession Track
Ellen Braaf
Ellen BraafVice President of Account Management, Dealer Solutions, Solera
Jenna Smith
Jenna SmithVice President, Sales and Operations, Solera