Brett Lippel
Brett Lippel, CEO North America at AVILOO Inc. will be hosting an insightful session at Digital Dealer Conference & Expo 2026! The 20-minute talk is titled “Answer the Battery Question BEFORE it is Asked!” and will take place at 11:10 AM on September 22 at the DealerTech Live Stage.
As electric vehicles continue to transform the automotive and mobility industries, one question consistently influences purchasing decisions, fleet adoption, and customer confidence: “What about the battery?” In this engaging and practical session, explore why battery concerns remain one of the most significant barriers to EV adoption and how organizations can proactively address these concerns before customers ever raise them.
This session will provide attendees with a proven framework for anticipating customer questions, building trust through education, and creating confidence throughout the buyer journey. Through real-world examples, interactive discussion, and actionable strategies, participants will learn how to transform battery-related concerns into opportunities for stronger customer relationships, increased adoption, and improved business outcomes. Whether you work in fleet management, transportation, automotive retail, mobility services, or customer engagement, this session will equip you with practical tools to communicate more effectively and lead confidently in the evolving EV landscape.
About Brett Lippel
Brett Lippel is a seasoned automotive and digital mobility executive with more than 20 years of experience driving growth, innovation, and strategic partnerships across the automotive, EV, mobility, SaaS, fintech, and transportation technology sectors. Throughout his career, he has helped scale emerging technology companies, launch industry-changing products, and build high-performing teams focused on revenue growth, customer success, and market expansion.
Brett currently serves as CEO, North America for AVILOO, the global leader in independent EV battery diagnostics and certification technology. In this role, he leads the company’s North American growth strategy, overseeing business development, strategic partnerships, market expansion, and enterprise relationships with OEMs, dealer groups, fleets, auctions, financial institutions, mobility providers, and automotive technology companies. His work is focused on increasing transparency and trust in the used EV marketplace through advanced battery health certification, data analytics, and innovative technology solutions that support EV adoption and maximize vehicle residual values.
Prior to AVILOO, Brett held executive leadership positions with companies including TrueCar, Lendgistics, Midway Auto Group, Scout Automotive, and SYCN Auto Logistics. As a founding member of TrueCar, he played a key role in scaling the company from startup to one of the automotive industry’s most recognized digital marketplaces, helping grow the business to over 5,000 dealerships and more than $50 million in revenue. Throughout his career, he has successfully led digital transformation initiatives, developed go-to-market strategies, built national sales organizations, and driven growth across automotive retail, fintech, logistics, and mobility technology sectors.
A recognized thought leader in automotive technology and electrification, Brett is a frequent speaker on topics including EV battery health, electric vehicle adoption, digital retailing, mobility innovation, automotive data analytics, and customer engagement. He is passionate about helping the industry navigate the transition to electrification by leveraging technology, transparency, and data-driven insights to improve consumer confidence and accelerate the future of mobility.
The Digital Dealer 2026 Experience
#DDCE2026 is built to work for you, providing the perfect combination of access to solution providers, networking time, and high-impact sessions. As we continue to cultivate an essential learning experience, we’ve also tweaked a few things for this year’s show.
Our 20-minute Expo Hall talks no longer overlap, allowing you to get the most out of your time on the floor and ensuring you don’t have to choose between which insights you value the most. Last year’s 90-minute workshops have been slimmed down as attendees can now get hands-on experience in our 60-Minute Learning Labs as well as deeper knowledge in our 45-minute sessions.
With insight into advertising, AI, digital retail and more, Digital Dealer is built to deliver real discernable outcomes you can take right back to the dealership. Learn strategies to improve your customer retention, revitalize your service lane to grow fixed ops revenue and utilize social media to generate high-quality leads.
It isn’t just value for when you return home either. In 2025, attendees were able to start creating real business impact while still at Digital Dealer. Live dealership website audits, analysis of real dealership data stacks and hands-on creation of AI marketing workflows were all on offer. Dealers were formulating plans to improve profitability before they had even headed to the closing reception.
Register Today!
Secure your pass now to lock in the best rates and guarantee access to:
- Expert-Led Sessions: Actionable insights to solve all the biggest challenges your dealership is facing.
- Innovative Solutions: Dynamic tools on the show floor to help optimize operations.
- Real Meaningful Outcomes: Create real business impact to increase sales and improve profitability.
Register now and don’t miss out on a potentially transformative experience for your dealership this September!