Brett Lippel
CEO North AmericaAVILOO Inc.Brett Lippel is a seasoned automotive and digital mobility executive with more than 20 years of experience driving growth, innovation, and strategic partnerships across the automotive, EV, mobility, SaaS, fintech, and transportation technology sectors. Throughout his career, he has helped scale emerging technology companies, launch industry-changing products, and build high-performing teams focused on revenue growth, customer success, and market expansion.
Brett currently serves as CEO, North America for AVILOO, the global leader in independent EV battery diagnostics and certification technology. In this role, he leads the company's North American growth strategy, overseeing business development, strategic partnerships, market expansion, and enterprise relationships with OEMs, dealer groups, fleets, auctions, financial institutions, mobility providers, and automotive technology companies. His work is focused on increasing transparency and trust in the used EV marketplace through advanced battery health certification, data analytics, and innovative technology solutions that support EV adoption and maximize vehicle residual values.
Prior to AVILOO, Brett held executive leadership positions with companies including TrueCar, Lendgistics, Midway Auto Group, Scout Automotive, and SYCN Auto Logistics. As a founding member of TrueCar, he played a key role in scaling the company from startup to one of the automotive industry's most recognized digital marketplaces, helping grow the business to over 5,000 dealerships and more than $50 million in revenue. Throughout his career, he has successfully led digital transformation initiatives, developed go-to-market strategies, built national sales organizations, and driven growth across automotive retail, fintech, logistics, and mobility technology sectors.
A recognized thought leader in automotive technology and electrification, Brett is a frequent speaker on topics including EV battery health, electric vehicle adoption, digital retailing, mobility innovation, automotive data analytics, and customer engagement. He is passionate about helping the industry navigate the transition to electrification by leveraging technology, transparency, and data-driven insights to improve consumer confidence and accelerate the future of mobility.
Answer the Battery Question BEFORE it is Asked!
As electric vehicles continue to transform the automotive and mobility industries, one question consistently influences purchasing decisions, fleet ad
…As electric vehicles continue to transform the automotive and mobility industries, one question consistently influences purchasing decisions, fleet adoption, and customer confidence: "What about the battery?" In this engaging and practical session, e
…As electric vehicles continue to transform the automotive and mobility industries, one question consistently influences purchasing decisions, fleet adoption, and customer confidence: "What about the battery?" In this engaging and practical session, explore why battery concerns remain one of the most significant barriers to EV adoption and how organizations can proactively address these concerns before customers ever raise them.
This session will
…As electric vehicles continue to transform the automotive and mobility industries, one question consistently influences purchasing decisions, fleet adoption, and customer confidence: "What about the battery?" In this engaging and practical session, explore why battery concerns remain one of the most significant barriers to EV adoption and how organizations can proactively address these concerns before customers ever raise them.
This session will provide attendees with a proven framework for anticipating customer questions, building trust through education, and creating confidence throughout the buyer journey. Through real-world examples, interactive discussion, and actionable strategies, participants will learn how to transform battery-related concerns into opportunities for stronger customer relationships, increased adoption, and improved business outcomes. Whether you work in fleet management, transportation, automotive retail, mobility services, or customer engagement, this session will equip you with practical tools to communicate more effectively and lead confidently in the evolving EV landscape.
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