Syracuse, NY — October 1, 2025 — ASOTU (Automotive State of the Union) and Congruent Story have merged to form More Than Cars, a new company that combines media, creative services, and community engagement under one brand.
The company will operate with two divisions: More Than Cars Media, a full-scale media network of shows, podcasts, livestreams, and reporting; and More Than Cars Creative, an agency building brands, campaigns, and experiences that make an impact. Together, they form the first community-driven ecosystem of its kind in the automotive industry.
“More Than Cars is putting people at the center of retail auto,” said Paul J. Daly, Founder and CEO of More Than Cars. “By bringing ASOTU and Congruent together, we’re able to highlight the voices of dealers and partners while also giving them the creative tools to reach their communities.”
Kyle Mountsier, COO, added: “From the start, our mission has been to create space for real conversations in automotive. This merger gives us the ability to carry those conversations further.”
Founded as a livestream during the 2020 pandemic, ASOTU has since grown into a trusted media platform for the retail automotive community, producing ASOTU CON, partnering with the National Automobile Dealer’s Association (NADA), and releasing the Truth About Car Dealers docuseries on Amazon Prime. Since 2017, Congruent Story has been behind some of the most authentic brand and creative work in automotive. Together, they carry forward a shared mission: to make retail automotive a place people fight to join.
“Dealers have always been the backbone of this industry,” said Michael Cirillo, Chief of Staff. “More Than Cars exists to make sure their stories and ideas get the attention they deserve.”
The merger also unlocks opportunities to deliver more cohesive campaigns and experiences. “It allows us to connect strategy, creativity, and media in one organization,” said Robin Moore, President of Creative Services.
The official unveiling of More Than Cars took place on October 1 through a livestream and in-person event.
About More Than Cars
More Than Cars is part media network, part creative agency — and fully committed to amplifying the people of retail automotive. With the boldness of a startup, the craft of an agency, and the reach of a media platform, More Than Cars delivers content, experiences, and creative services that energize the industry. Formed in 2025 through the merger of ASOTU (Automotive State of the Union) and Congruent Story, the company brings together ASOTU’s trusted media voice and Congruent’s proven creative expertise under one brand.