According to a story from The Detroit News, the big three Detroit automakers (Chrysler, Ford and General Motors) are putting a lot of effort towards social media. The story said the automakers are using social media to get new customers, as well as keep in contact with their current ones.
Automakers See Value in Social Media
Automakers See Value in Social Media
Posts
Dealer Ops & Leadership
The Looming Threat of Deepfakes: A New Era of Auto & Financial Fraud
In recent years, while artificial intelligence (AI) has empowered dealers and lenders to enhance their businesses, it has also provided fraudsters with sophisticated tools to perpetrate financial fraud. One of the most concerning developments is the
Posts
Dealer/GM News
Santander US: Middle-Income Americans Are Revving Up Auto Demand
According to a new report from Santander US, automotive demand is on the rise amongst middle-income Americans. Despite increasing costs, 47 percent are considering a vehicle purchase in the next year, an increase from 41 percent in 2023. Santander’
