Trending Auto Retail News
Hook with Emotion, Close with Logic
I have been a student of advertising/marketing psychology since I was 15 and I am always fascinated with the hooks, gimmicks, triggers and motivators that move people and ring cash registers. Even after 40 years in this business, I’m still captivated by a revised...
FTC Proposes Modifications to Used Car Rule
Proposed Buyers Guide Sticker Advises Consumers to Seek Vehicle Information History via FTC.gov and Directs Spanish Speakers to a Spanish Version of the Guide As part of the Federal Trade Commission’s systematic review of all of the agency’s rules and guides to ensure...
Carfax, National Kidney Foundation Partner to Fight Kidney Disease By Encouraging Car Donations
NEW YORK -- Carfax has extended its support of the National Kidney Foundation by promoting the donation of used cars. For vehicles donated to the Kidney Cars program, Carfax makes the donation part of the vehicle's history by adding a record to the Carfax Vehicle...
Edmunds.com Advises Holiday Car Buyers how to Properly Review Car Sales Contracts Before Closing the Deal
SANTA MONICA, Calif. — As car shoppers rush to land a good holiday deal this month, Edmunds.com, the premier resource for car shopping and automotive information, advises all buyers to take a moment to carefully review their sales contracts before they sign on the...
Fiat 500 Abarth ‘Seduction’ Advertisement Named ‘Best TV Commercial’ at the 2012 D Show
Auburn Hills, Mich. - The Fiat 500 Abarth “Seduction” spot was named “Best TV Commercial” at this year’s D Show held Nov. 28 in Detroit. “Seduction” represents the unique characteristics of the Fiat 500 Abarth as a sensual and strikingly stunning model and takes a...
AutoNation To Acquire Six Stores in Texas Representing Approximately $575 Million in Annual Revenue
FORT LAUDERDALE, Fla. -- AutoNation, Inc. (NYSE: AN), America's largest automotive retailer, announced today that it has signed agreements to acquire Audi, Porsche and three Volkswagen stores in the Dallas, Texas market from Boardwalk Auto Group and Spring Chrysler...
FIAT Launches Social Media Sweepstakes to Drive Promotion of the All-New Battery Electric Fiat 500e
Auburn Hills, Mich. - Now through Mar. 15, FIAT is running a social media sweepstakes in conjunction with the announcement of the all-new battery electric Fiat 500e at the L.A. International Auto Show. Auto show attendees and fans have the chance to win a trip to L.A....
Make It a December to Remember with Lexus “Check In For Charity” Social Campaign
Automaker's new app lets fans raise up to $100,000 for Boys & Girls Clubs of America TORRANCE, Calif. -- Coffee shops, malls, restaurants, concert venues, even the office are all check-in locations that can help raise money for a good cause during the Lexus "Check...
Strong November Auto Sales Reported
According to Jessica Caldwell, Edmunds.com Senior Analyst, the Seasonally Adjusted Annual Rate (SAAR) for November 2012 is over 15 million. This is the highest SAAR the industry has seen since February 2008. Caldwell said there should be a strong carryover from...
Experian Automotive: Toyota, Ford and Chevrolet top makes financed in Q3 2012
Subprime financing, leasing show strong gains SCHAUMBURG, Ill. -- Experian Automotive today announced that Toyota grabbed top honors in Q3 2012, claiming 14.09 percent of all new vehicles financed. Ford was second with 13.16 percent, and Chevrolet was third with 11.10...
Are you Ready for the Octagon?
MMA fighters require a blend of disciplines to become champion in the caged octagon where they fight. However, a champion in any endeavor is likely to tell you they didn’t become a champion in the ring, they were merely recognized in the ring. The “becoming” happened...
Advanced Strategies for Google and Facebook – Delivered Directly to You
Over two thirds of car shoppers find the dealership they will ultimately buy from using Google. And Facebook has become the world’s largest website, commanding nearly 20% of all page views. Utilizing these two platforms to their maximum potential can be the...
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