Trending Auto Retail News
Shattering Recall: Hyundai’s Panoramic Sunroof Numbers 19,600 Cars for Repairs
According to Detroit Free Press, Hyundai's Veloster Hatchback recall nears 20,000 calls as a result of a glass defect in the panoramic sunroof. Details on injuries and customer complaints, NHTSA involvment are reported below: Click here to read more about the...
Top Picks: 10 Most Popular Car Brands in History
Consumer Reports has released their Top Picks list by brand. The Top 10 of that last 17 years can be viewed below, with American autos occupying two of the Top 10 spots. See more on particulars of Top Pick facts, including SUV categories, Top Green car, Top Trucks,...
Cadillac Technologies Target Traffic
New Driver Assist Features Help Navigate Everyday Road Rigors © General Motors DETROIT – Cadillac is packaging safety technologies to help ease the rigors of the daily commute from the driveway to crowded parking structures and congested freeways. The new ATS sport...
FCC Tries to Wiggle Out of Wireless Sharing Deal with Auto Industry
Sources at Automotive News say, FCC never learned how to share. The government organization set aside a band for Vehicle Safety Technology in 1999, and now threatens to take it away for commercial use. Enraged reactions from the Intelligent Transportation Society of...
Google’s Enhanced Campaigns Show ‘Tough Love’ to Mobile Advertisers
According to Search Engine Watch, Google is constantly evolving the arena of Mobile Advertising: through GoMo and websites for mobile devices, Adwords, and now Enhanced Campaigns that limit the number of campaigns that can cross mobile devices. These ads are becoming...
Are Car Shoppers Bothered by Recalls and False MPG Claims?
Swapalease.com Survey Reveals Concern Yet Many Say ‘Part of Our Car Culture’ CINCINNATI, OHIO – (February 27, 2013) – Vehicle recalls and false MPG claims have been reported recently in the world of automotive. How concerning are these issues for drivers and car...
Video Marketing: the Hottest Tool for Building Connections, and How to Use It
Search Engine Watch touts the virtues of video to draw attention to your business. Video marketing is on the rise as both a trend and an instant draw for customers, and offers five approaches for linking it to your social media accounts and how to tell it to your...
The Rules of Adwords
Google Adwords Professionals at Search Engine Watch describe their ideal "Bill of Rights" to using Adwords. ROI, Segmentation, Opt-in and Opt-out, Efficiency, and Measurement Data are analyzed in the following reflection on best practice for Web Analytics: Click here...
The Dad Market
The NY Times reports on likes and trends of the ever-rising market segment of fathers, who are starting to make up a greater portion of the purchasers. Nielsen's team and PR consulting firms are asked to provide insight on reaching the male consumer, and the...
Remarketer Merger: American Recovery Assn., National Finance Adjusters Pair Up to Assist Lenders
In a report from Automotive News, coverage of the American Recovery Association and National Finance Adjusters' company merger declares a more open future for lenders, predicted to speed flow of information and access between clients and agents: Click here to read the...
Advice from Car Lot Rescue’s Tom Stuker on the Changing Lotscape
An interview with Tom Stuker by Edmunds explains turn-ons and turn-offs for buyers before even getting behind the wheel, and encourages consumers and salesmen to establish a strong interview department: Stuker tells salespeople that instead of using pressure and...
Unique Ad Campaign for Ford C-MAX Hybrids Gains Traction with New Customers
Preliminary Nielsen data from 2012 ad campaign indicate initial advertising efforts for Ford C-MAX hybrids have resonated well with consumers Campaign continues building on launch momentum of Ford’s five electrified vehicles with new TV spots and appearances, print...
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