Trending Auto Retail News
Marketing Has Evolved; Evolve With It
From Entrepreneur.com, any dealer-marketer should take these market changes into consideration when approaching this generation of opinionated consumers. Get recommendations on good self-analysis tactics, such as how to improve rather than change, addressing consumer...
Turn Your Outbound, In
According to Sokolic Media, your outbound sales strategies need to do a 180. Gain strategies that study a reactive consumer who feels smarter, and both prepared and wary of being sold to. Take charge of the educational value of your site and give the buyer-researcher...
Online Chatting, a Lead Builder?
According to Car Business Today, online chats are driving consumers into sales in a dealership's pre-owned department. Remind your salesmen not to miss out on leads or ups built from buyers who don't want to pick up the phone, and take advantage of the simplicity of...
Role Model: How a Small-Town Dealer Tripled his F&I Take
From AutoNews, dealers can follow the story of Joel Higley, who tripled his F&I revenue by making changes to his F&I department. The steps he followed in re-vamping his F&I department and re-marketing for more revenue can be viewed in the following: Click...
Unlocking Relationship Building with SEO
The latest from Search Engine Watch re-thinks the goal of relationship building. Quantifying success, KPIs, and best practices for avoiding the damage a bad relationship can do. Click here to view the rest at Search Engine Watch>>
e-Commerce Tips from the Gilt Groupe
The latest from Pursuitist, this interview with Alexis Maybank reflects on the relationship between the Gilt Groupe and ACURA, and the luxury shopping experience. Subjects include integration between online shopping, mobile technology and how customization affects...
Is Your Business Mobile? Accessibility & Branding in Brief
Insight from Market Leadership reminds dealers and business owners, both big and small, to make their messages short and sweet. Brevity in business is essential for successful mobile marketing. Branding, target messaging and how to create content for the on-the-go...
Cadillac Twin-Turbo Debuts in All-New 2014 CTS Sedan
420 horsepower (313 kW) / 430 lb-ft of torque (583 Nm) – SAE certified Most power-dense six-cylinder in segment at 118 hp/liter Cadillac’s first twin-turbo engine and eight-speed automatic transmission DETROIT – Cadillac today announced details of a new Twin-Turbo V-6...
Crackle Partners with comScore for Ground-Breaking Multi-Platform ‘Video Everywhere’ Audience Measurement Initiative
comScore Will Produce Unduplicated Audience Size and Demographics for Crackle Across All Screens & Platforms – Online, Mobile/Tablet, Connected TV and Game Consoles NEW YORK and RESTON, VA – Crackle and comScore (NASDAQ : SCOR) today announced a first-of-its-kind...
Auto/Mate and CAR-Research XRM Announce Integration of DMS and CRM Solutions for Auto Dealers
Auto/Mate Dealership Systems, the highest rated dealership management system (DMS) provider, announced today that it has fully integrated with CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Extreme CRM.” For auto dealers using either...
2012’s Used Luxury: Most Expensive Car Auctions
According to Pursuitist, the most expensive cars of 2012 that were sold at auction included a '20s Bentley "Blower", a '55 Sport Berlinetta, a '62 Ferrari California, a growling-ly elegant '68 Ford GT40 driven by Steve McQueen, and others. All bid above $8 million,...
Simple Fix: LED Your Lot, Not Just Your Headlights
From AutoNews, a simple financial and maintenance fixer-upper that makes your lot displays look good: LED Floodlights. A major energy saver and long-lasting, replacing your bulbs will save you money, time, maintenance and showcase your lot, night and day. A good...
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