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Co-Citation and Co-Occurence, How Do They Work?

Co-Citation and Co-Occurence, How Do They Work?

Search Engine Journal explores Google's algorithm changes and ranking system. This form of link building limits actual link usage, and is different from anchor text. No embeds necessary, these two types involve degrees of connection and combinations of words that...

Twitter’s “If This Then That” Campaign in Brief

Twitter’s “If This Then That” Campaign in Brief

From Marketing Tech Blog, Twitter's "If This Then That" (IFTT) campaign is revealed. A quick method of setting up tweets and tweet scheduling, this tool can be ideal for businesses without the budget to invest in a Twitter/Social overhaul. Plan out your tweets to...

YouTube Best Practice: Developing Better Video Ads for Vehicle Sales

YouTube Best Practice: Developing Better Video Ads for Vehicle Sales

Cobalt provides insight on car-buying through developing a YouTube channel. Inventory targeting with video can drive more views on your Vehicle Details Page, and result in a greater ROI. Where and how to link your site, vehicle details and maximizing relevant tags are...

6 Steps to Develop Successful Leadership & Team Dynamics

6 Steps to Develop Successful Leadership & Team Dynamics

NCMi suggests a few highly-effective ways of organizing teams, goals and objectives. Good leadership tactics and defining leadership from a business standpoint are essential for dealers and dealership management teams. Some team dynamics for developing successful...

The Results Are In: Email Marketing Delivers Impressive ROI

The Results Are In: Email Marketing Delivers Impressive ROI

From eConsultancy, the latest results are in: check out how in-house marketers rate performance of their company's email campaigns. A breakdown of various searches, email, PPC, content, social and more marketing campaigns allow the viewer to directly compare each...

Content Strategy for eCommerce Businesses

Content Strategy for eCommerce Businesses

According to Search Engine Watch, developing content around a shopping experience can be a tricky process. Here, consider developing that process with purpose, templates, and best ways to incorporate social and video into product features. Several examples of sites...

Audi A4 Named by AAA as Top Vehicle for Commuters

Audi A4 Named by AAA as Top Vehicle for Commuters

The Audi A4 was recently named a Top Vehicle for Commuters by AAA. Top vehicle picks are selected by AAA Auto Buying experts who test drive and evaluate hundreds of vehicles each year for their fuel efficiency, comfort and overall performance. The 2013 Audi A4 –...

Tesla’s New Financing Strategy

Tesla’s New Financing Strategy

From Reuters, Tesla's new financing option is meant to promote and effectively "save" the suffering manufacturer of the Model X and new Model S. Details on the financing and payments, as well as policy are available below: Read the full story on Reuters>>

What Not to Do: Facebook Ad Image Fails

What Not to Do: Facebook Ad Image Fails

Search Engine Watch critiques big brands for shoddy Facebook images. A top list of brands and images that are effectively useless in their ability to promote the company for reasons varying from bad pixel-ation to too-tiny type and picture. Keep your photos close and...

Management Wisdom for New Sales Team Leaders

Management Wisdom for New Sales Team Leaders

According to The Center for Sales Strategy, the difficulties of management are common when leading sales teams. A few tips include: dealing with bad hires, being afraid to fire, and developing talents via training and time well-spent. Find out the statistics, such as:...

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