Trending Auto Retail News
Interior Pictures – Why Your Dealership NEEDS Them!
It's easy to forget about the shopper experience, particularly with pre-owned inventory. Wei Yang at EasyAutoSales shares his recent experience being on the buying side. The time has finally come. My family is about to welcome our first new addition! It’s an exciting...
BMW Group Financial Services Retail and Lease Portfolio Exceeds 1,000,000 Retail Units For the First Time
Turning More Than 1,000,000 Customers Into Fans For BMW Group Financial Services. WOODCLIFF LAKE, NJ, May 30, 2013– As BMW Group Financial Services approaches its 20th anniversary of conducting business in the United States, The Group has achieved another...
Dealer Communications and Dataium Honor Dealership Website Excellence
Dealer Communications and Dataium, LLC recognize the top 10 dealership websites, and the technology solution providers behind these platforms. More than 3,000 automotive dealership websites nationwide were evaluated using objective metrics to determine the recently...
Marketing through YouTube Webisodes | A Dealership Opportunity?
Are webisodes the opportunity for your dealership to tell a story? Think of web television as a nuclear family. It all started with TV — the traditional type. Along came the web, which, in many ways, was TV’s polar opposite: interactive, responsive, progressive. As...
Mercedes Incorporates QR Codes into Crash Rescues
Mercedes-Benz is making cars smarter. We've seen QR codes being incorporated into all kinds of things, from billboards to toilet paper to beer bottles. Now, German automaker Mercedes-Benz will incorporate those scannable, black-and-white square codes in its cars — all...
Nissan Pulls Ads from Facebook
Facebook has vowed to take action after feminist activists — upset about Facebook’s failure to ban and/or remove misogynous content from its site — sent more than 5,000 e-mails to Facebook’s advertisers and garnered more than 60,000 posts on Twitter, prompting...
Dataium ASI Shows Compacts and Luxury Cars Heating Up As Economy Improves
Nashville, TN — 5/22/2013 — Dataium, the largest aggregator of in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The ASI index, a leading predictive indicator of automotive retail sales, increased 12.1% in...
Selling Cars in Modern Times
It doesn’t take a mathematician to see how competitive the market has become. And modern cars, once built, have an extremely long shelf life compared with the cars of the past. With decent care, they can last 15-plus years and more than 200,000 miles. Some people...
VW Having Its Best Year Ever
Volkswagen has laid down the gauntlet for its U.S. sales, proclaiming a goal to sell 800,000 vehicles by 2018. At its third annual fleet preview event a few weeks ago in Las Vegas, Volkswagen laid down its plans to get there. If 2012 is any indication, the company is...
Recent Google Adwords Updates You May Have Missed…
Search Engine Watch has been keeping an eye on recent changes in Google Adwords and has found 4 more you might have missed, including updates to the Adwords Editor, a new benchmarking tool, and improvements to enhanced campaigns. Read about the 4 updates here >>
Ford Fusion Energi Earns Top Vehicle Safety Rating from NHTSA
DEARBORN, MI – The 2013 Ford Fusion Energi has earned the highest possible “five-star” Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA). The five-star rating is the U.S. Government’s highest-possible safety rating and is determined...
The Latest Facebook Ads Updates
The latest Facebook ads updates, according to Search Engine Watch. Over the past few days, and only in select Facebook Ad accounts, there have been some interesting and exciting updates to Facebook's traditional ad unit images. As production began on new, traditional...
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