Trending Auto Retail News
Dissecting Two Different Types Of Used Vehicle Retailers
In my conversations and travels, I encounter two different types of dealers. The first group often struggles with aged units in their used vehicle inventories, persistent wholesale losses and an as-yet unfulfilled desire to increase their sales volumes and overall...
Transform Text Ads Into Product Listing Ads Using Google Spreadsheets
Transform text ads into product listing ads using Google spreadsheets, according to Search Engine Watch. Product Listing Ads (PLAs) can be daunting for small advertisers, but you don't need lots of technology to take advantage of the high quality traffic. Since Google...
5 Marketing Metrics to Rule Them All
Big data. Two words you’ve been hearing a lot lately. What does it mean to a dealer? Complexity, confusion and frustration. Case in point: You’re spending thousands every month on a litany of marketing activities. Your vendors are drowning you in data to measure...
Building Relationships with Millennial Shoppers by Leveraging Online Tools
Millennials (Gen Y), who are ages 34 or younger, are making their way to dealerships, and the question is “How do you build a relationship with Millennial shoppers?” According to Kelley Blue Book Market Intelligence, Millennials are less likely than previous...
How to Recruit Talented Employees to Enhance Customer Service
How to recruit talented employees to enhance customer service, from Customer Think. Happy employees make for motivated people who want to deliver the best customer service they can to assist consumers and clients. These are the people who become the eyes, ears, and...
Create Successful Social Media Content in 4 Steps
Create successful social media content in 4 steps, according to Marketingland. When developing a content marketing strategy, one of the most crucial aspects of the plan is often social media marketing. When content is created, it is usually produced with hopes of...
Interview with Len Stoler, Owner of the Len Stoler Automotive Group
For more than 40 years Len Stoler has been an automotive institution in Maryland. What began as a small Ford dealership in Owings Mill in 1968 has turned into a regional powerhouse with 12 dealerships representing 14 franchises while selling more than 12,000 vehicles...
Pre-owned Prices Stuck in Reverse
Pre-owned prices stuck in reverse, according to The Detroit News. Is that new set of wheels out of your price range? Used cars have gotten more affordable, especially if you’re looking for a small car or a hybrid. Used car prices have been falling since 2011, and...
AFS Acceptance secures $20 million and Increases Credit Facility to $75 million
AFS Acceptance, LLC, a full-service auto finance company serving the subprime financing needs of franchise and independent car dealers, has secured $20 million in subordinate debt to support expansion of its business. The injection of liquidity supports AFS’...
What Car Brands Make Owners Happiest?
What car brands make owners happiest, according to USA Today. For the ninth straight year, Porsche ranks first as a brand when it comes to having the "most appealing vehicles," that is, the most satisfied owners, a new J.D. Power and Associates study reports. Land...
Marketing Ideas for Selling Cars
Marketing ideas for selling cars from azcentral.com. The rise of the Internet has meant a shift in marketing cars. Now, customers walk through the door of a dealership knowing how the cars inside stack up against competitors and have an idea of a reasonable price...
Infographic: Give Your Customers Exactly What They Want
Infographic from Entrepreneur on giving your customers exactly what they want. Your business lives and dies by its customers. And you don’t have a whole lot of room for error when it comes to taking care of them. It takes a dozen positive experiences with your...
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