Trending Auto Retail News
Sliding Gas Prices Lead to Increasing Depreciation Rates for Fuel-Efficient Vehicles
Sliding gas prices lead to increasing depreciation rates for fuel-efficient vehicles, according to Auto Remarketing. It seems as gas prices are returning to more normal levels as summer wraps up, consumers may be losing interest in fuel-efficient vehicles. Black...
NEW EQUIFAX PRODUCT GIVES BETTER CONSUMER CREDIT INSIGHTS, REDUCES RISK
Equifax announced the availability of a new product, Equifax Dimensions™, which delivers a more in-depth picture of past credit behavior in order to better predict future credit trends. Using this new solution, lenders can see up to two-years’ worth of detailed...
5 Ways Technology Eases Car-Buying Anxiety
5 ways technology eases car-buying anxiety from iMediaConnection. For me, walking the car lot on a Saturday is nearly as fun as a day at the golf course. The shoptalk is great, I get to take something for a spin, and even if I don’t come out with the exact score (or...
Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models
Multi-channel attribution modeling: the good, bad and ugly models, from Occam's Razor by Avinash Kaushik. There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. We have fought valiant...
4 Google Changes That Could Impact Your Holiday ROI
4 Google changes that could impact your holiday ROI, according to Search Engine Watch. If you ask retail marketers what has changed the landscape most as it relates to the upcoming holiday season, you might expect their answers to revolve around mobile shopping,...
eBay Motors Enhances Dealer Services – Launches National Subscriptions
eBay Motors announced the launch of a national subscriptions program for auto dealers, enabling small and mid-size dealerships to reach millions of car shoppers across the nation for a fixed subscription rate. With the subscription program, dealers can leverage a...
Infographic: Social Media User Demographics
Social media user demographics from Ragan.com. Does anyone from your target audience use Instagram? Do your customers in rural areas spend as much time on social media as your city-dwelling customers? These are the types of questions all companies need to ask before...
The 5 Most Useless Metrics in Marketing
The 5 most useless metrics in marketing, from iMediaConnection. Digital marketing is an uncertain environment. Apart from the new channels and modes of interaction with consumers, there's also the ability to record, measure, and report on everything. From mouse clicks...
Wireless Cell Phone Charging May Be The Next Big Thing for Cars
Wireless cell phone charging may be the next big thing for cars, according to The Detroit News. Wireless smartphone charging in your car may soon be as common as touchscreens and voice-activated technology. Powermat Technologies Ltd. will offer wireless smartphone...
The First View of the 2014 Chevrolet Corvette Stingray
The first view of the 2014 Chevrolet Corvette Stingray, from KBB.com. When's the last time a Corvette lived up to your fantasy of what a Corvette should really be? Yeah, us too. Until now. The all-new 2014 Chevrolet Corvette Stingray scratches an itch that we've had...
Automakers Put the Great Recession in the Rearview Mirror
Automakers put the great recession in the rearview mirror, according to Kiplinger. Few sectors of the economy suffered more during the Great Recession than the auto market. Sales of cars and trucks fell by 36% from 2007 to 2009, when most consumers were far too...
Male New-Car Shoppers Prefer Luxury Automakers While Females Favor Import Brands, Reports Kelley Blue Book
When it comes to buying a new car, men and women have different car shopping characteristics according to Kelley Blue Book www.kbb.com, the leading provider of new and used car information. Research from Kelley Blue Book Market Intelligence based on KBB.com traffic...
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