Trending Auto Retail News
5 Facebook Ad Features You Should Be Using NOW!
5 Facebook ad features you should be using NOW, according to Search Engine Watch. Facebook HQ has been busy tinkering with the ads platform to make improvements that provide Facebook advertisers more control, more organization, and streamlined ad creation. Read on for...
Men vs. Women: 28 Surprising Marketing Facts
Men vs. women: 28 surprising marketing facts, according to iMediaConnection. For digital marketers, understanding the differences between how men and women shop, browse, and engage online is a no brainer. And although the gender lines are blurring, there are still...
Auto Point Helps Automotive Dealerships Average Better Than 84:1 ROI from a Single Campaign
Auto Point, Inc., the pioneer of Ownership Lifecycle Services for the automotive industry, today announced results for their October “Lost Souls” campaign.” Auto Point automotive dealership clients recovered over $2.4M in customer sales that would have been lost. This...
Unlocking the Potential of Real-time Marketing
Unlocking the potential of real-time marketing, according to Marketing Profs. Real-time marketing isn't necessarily new, but Oreo's blackout ad at this year's Super Bowl highlighted the power of this strategy. Marketers are now scrambling to understand how they can...
Flying Car Takes Another Step Toward Reality
According to The Detroit Bureau, flying car takes another step toward reality. Every few years, an inventor gets the public a little closer what was once envisioned by Henry Ford: a flying car. “Mark my word: a combination airplane and motor car is coming. You may...
Best Cars for Every Type of Driver
Best cars for every type of driver, according to Kiplinger. When it comes to choosing a car, there’s no one-size-fits-all. Each car buyer has a different style and a different set of criteria for what’s important -- not to mention a different budget. We’ve picked six...
Automakers find balance in supply, demand
According to The Detroit News, automakers find balance in supply, demand. The average number of days it takes to sell cars and trucks is at its highest since 2009, but analysts aren’t too concerned because automakers may have found the sweet spot of consumer demand....
2 Simple But Brilliant Content Marketing Examples from the Great White North
2 Simple but brilliant content marketing examples from the Great White North, from Convince & Convert. Last week was big for me, as I finally met Taxi Mike in person. I first found Taxi Mike and his content marketing prowess 3+ years ago, and he was the original...
Jaguar Land Rover North America, LLC Endorses MPi’s Standardized Vehicle Inspection, Estimate and Recommendation Processes
MPi, a leading provider of revenue and retention solutions for automotive dealership service departments, today announced that EDGE WorldClass has been endorsed by Jaguar Land Rover North America, LLC (JLRNA.) MPi and JLRNA are also teaming up to offer Jaguar and Land...
Using Blogging to Increase your Dealership Traffic
Using blogging to increase your dealership traffic, from Stratosphere Studio. If you haven’t started blogging for your auto dealership to increase website traffic, leads, and sales, then you are missing out on a huge opportunity for your business. What’s stopping you?...
Mercedes Dangles Bounties Pushing Dealers for Top Service
Mercedes dangles bounties pushing dealers for top service, according to Bloomberg. A Bellagio casino staffer wheeled $60 million in poker chips onto the ballroom stage to show the value of improving service at U.S. Mercedes-Benz dealerships. The chips represented the...
Honda of Ocala Up 13% in Service, Increases Profitablility Within 2 Months of New Marketing Strategy
This past July, Honda of Ocala faced the challenge of growing their dealership using multiple forms of media and multiple vendors. Tom Moore found that, not only did dealing with multiple vendors take valuable time, traditional and digital marketing pieces, created by...
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