Trending Auto Retail News
Plastic Replaces Metal in Car Engine
Plastic replaces metal in car engine, according to DesignNews. Ford has replaced brazed metal manifold components in two new V6 engines with DuPont's Zytel HTN PPA resin, saving 1 lb. in weight and $1 in cost per engine. Because of the advances achieved with this...
Study: Generation Y Will Buy Cars When Paychecks Allow
Generation Y will buy cars when paychecks allow, according to The Detroit News. Young Americans will eventually buy automobiles when their pocketbooks and paychecks allow them to make such a large purchase, according to a new study released Thursday. A Deloitte LLP...
The Declining Value of Social Marketing
The declining value of social marketing, according to iMediaConnection. Social marketing's been around for a while now. Are you in? Or are you waiting? Have you been there, done that, and gotten the T-shirt? Are you battle weary and wish the whole social thing would...
Cost of Car Warranty Repairs at Heart of Debate Over Bill in State Legislature
Cost of car warranty repairs at heart of debate over bill in state Legislature, according to NJ.com. New Jersey is the most expensive state in the nation when it comes to auto engine repairs, according to a report released this summer by CarMD.com. Now car...
Automotive Industry Enters New Golden Era of Innovation
Automotive industry enters new golden era of innovation, according to PCB Design. The global automobile industry is entering a new golden era of innovation and advancement, and the ability to innovate in four key areas--power train, lightweight materials,...
SimplyCast Partners with AutoSoft Dealer Management System
SimplyCast.com, a global leader in multi-channel marketing Platform-as-a-Service solutions, today announced that the company has signed a deal with AutoSoft, a leading national dealer solutions provider, to become a preferred partner. SimplyCast will be a part of the...
Brilliant, but Scary as Hell Marketing Tactics from Thinkmodo
From Huffington Post: Brilliant, but scary as hell marketing tactics from Thinkmodo. Hear a baby crying in an unattended stroller on the street? Of course you should investigate it. Just be warned that said baby might be part of a viral marketing stunt that will scare...
Facebook’s News Feed Changes Will Require New Marketing Strategies
Facebook's news feed changes will require new marketing strategies, according to Ad Age. The news that Facebook is changing its news feed algorithm to deliver more "news" has marketers worried about maintaining reach and frequency on the platform. The changes --...
Study: Auto Shoppers 71% More Influenced by Digital Ads
Auto shoppers 71% more influenced by digital ads, according to ADWEEK. Of the millions of American consumers planning to soon buy an automobile, 21 percent say that digital advertising will affect their purchase decision, says a joint report from the Interactive...
Tesla and GM in race for an affordable electric car
Tesla and GM in race for an affordable electric car, according to Detroit Free Press. The emergence of Tesla Motors as America’s fourth domestic automaker — a feat once viewed by the Detroit Three as practically implausible — poses a threat to the industry’s...
DealersLink® to Launch It’s Marketplace 4.0 at the 2014 NADA Convention
DealersLink®, the nation’s premier dealer-to-dealer marketplace and inventory management solutions company, plans to unveil a radical new enhancement of its cloud-based platform at the NADA Convention in New Orleans, Louisiana January 25th – 27th. “We’re showcasing...
Dealertrack’s Ali Mendiola to Host Digital Retailing Workshops at NADA 2014
At the upcoming National Automotive Dealers Association Convention and Expo 2014 (NADA 2014) in New Orleans, Ali Mendiola of Dealertrack Technologies (Nasdaq: TRAK) will be a featured workshop speaker. She will conduct three workshop sessions on how today’s...
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