Trending Auto Retail News
Seven Traits of an Effective Marketing Leader
Seven traits of an effective marketing leader, according to Marketing Profs. Whether you work for a small business or a Fortune 500 enterprise, marketing is a critical part of the business. How you organize your marketing team and your work says a lot about whether or...
Ten Cars People Won’t Buy
Ten cars people won't buy, according to 24/7 Wall St. Auto dealer inventories are at five-year highs. The most important effect of this for consumers is that dealers and car companies will soon open up another aggressive round of discounts and attractive financing to...
The Best Leaders Model The Behavior They Want – A Case Study
The best leaders model the behavior they want, according to Forbes. What the best leaders understand is that employees spend an inordinate amount of time watching what the boss does. And what I have come to learn is that a boss’ behavior is just as important as what...
Dreams of a More Streamlined Car-Buying Process, With Technology as Facilitator
Dreams of a more streamlined car-buying process, with technology as facilitator, from The New York Times. For generations, the auto dealer has been the primary avenue for carmakers to sell vehicles to consumers. But technology is rapidly changing that equation....
Battle for the car: will Google, Apple or Microsoft dominate?
From The Guardian: Battle for the car - will Google, Apple or Microsoft dominate? The battle for the car between Apple, Google and Microsoft has ignited this year with the launch of Apple’s CarPlay and Google’s Android-based Open Automotive Alliance. Car manufacturers...
8 Vehicles That Force People to Take Sides
8 vehicles that force people to take sides, according to Wall St. Cheat Sheet. This should come as little to no surprise to, well, anybody, but different people often have different tastes. And this is a good thing — it’s a part of what makes us unique and keeps...
The Secret Facebook Recipe
Learn Three Key Ingredients to Driving Low-Cost, High Quality Facebook Traffic to Your Dealer Website One of the problems Internet marketing departments face is the many options available for online advertising. Not only are platforms expanding, but ways to advertise...
Making Your Site Their Preferred Shopping Destination
How to Get More VDPs From Your Site and Eliminate Third-Party Site Costs What’s the best way to tell if your website is pulling its weight? One very useful analytic that everyone seems to be talking about to gauge a site’s usefulness is VDPs, or “vehicle details...
A year in review: A look back at 2013 automotive market trends
Over the years, one of the lessons that I’ve learned is, to prepare for the future you must understand the past. The same lesson can and should be applied to the automotive industry. As manufacturers, aftermarket companies and retailers continue to move their...
Innovate Your Dealership: Attract New Customers
Car sales are up, but only slightly. According to International Business Times, Chrysler and Nissan sales are up 11 and 15.8 percent respectively, but all of the other "Big 8" automakers are down compared to the previous February. The relatively steady sales aren't...
Changing Consumer Behaviors in 2014 and Beyond
Buying Trends to Know & Adapt to for Greater Sales It may be a “chicken and egg” dilemma -- is the Internet changing the way people shop for cars, or are shopping habits driving Internet trends? The point automotive marketers need to keep in mind is that consumer...
Keeping Your Privates Private
Protecting Your Dealership and Yourself As we dealers use the latest tracking software to better target our customers’ habits and preferences, we’re fast approaching a potential train wreck on this virtual pipeline of personal information gathering. Dealers need to...
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