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Trending Auto Retail News

Improve in a Weak Area to Increase Your Sales & Income

Improve in a Weak Area to Increase Your Sales & Income

Your strengths drive your success – and your weakest skills and habits hold you back. It shouldn’t come as a surprise to learn that most salespeople do more things wrong than they do right in the selling process. Why? Lots of reasons – mostly because it’s easier to...

What Stops Success

What Stops Success

Success is defined as “the accomplishment of an aim or purpose.” That should tell us a lot about the value of goals and how we should approach them. Some of us never reach our goals, because we never set any. We may want to be successful, but without goals and purpose...

Sell A/C service out of season

Sell A/C service out of season

Sell A/C service out of season, from SearchAutoParts. As you are reading this, my sincere hope is that you have spent fall, winter and early spring talking to your technicians and to your customers about air conditioning service, and that as we move toward summer,...

It’s Time to Kill Your Inner Technician and  Become the Manager!

It’s Time to Kill Your Inner Technician and Become the Manager!

Many fixed-ops directors, service managers and advisors used to be technicians. Through ambition, circumstances and opportunity, they were promoted to a position of authority, leadership and influence. They got more responsibility, more prestige, more income and (of...

Interview with Norman Braman – Owner of Braman Enterprises

Interview with Norman Braman – Owner of Braman Enterprises

Norman Braman is one of the most successful car dealers in the US. At age 81, Forbes has pegged his personal wealth at about $1.9 billion in part to a vibrant art collection along with his automotive business. Consisting of 23 dealerships, Braman Enterprises has...

What to do if your body shop gets a bad online review

What to do if your body shop gets a bad online review

What do to if your body shop gets a bad online review, according to Stratosphere Studio. With more and more customers turning to the internet these days to research where to take their business, the opportunities for marketing your collision repair shop online can...

Seven Dead Ends on Your Website – and How to Fix Them Today

Seven Dead Ends on Your Website – and How to Fix Them Today

Seven dead ends on your website, according to Marketing Profs. You work hard to drive traffic to your site. Steering people toward your site is hard work. You combine search marketing, social media, and email marketing. You might even be paying good money for those...

Used Car Sales Rise as Buyers Shun New Cars

Used Car Sales Rise as Buyers Shun New Cars

Used car sales rise as buyers shun new cars, according to MSN Autos. Used-car sales took a leap upward in April, and the trend is expected to continue at least until midyear as pent-up demand for affordable pre-owned vehicles jacks up at least one segment of the car...

Car Recognizes You, Keeps You Alert

Car Recognizes You, Keeps You Alert

Car recognizes you, keeps you alert, from Discovery News. Volvo has always been known for its stance on car safety. Whether that's through headrests, airbags or seatbelts, or simply building cars tougher than the objects they're likely to smash into, it's given Volvo...

5 Ideas for Personalizing the Online Car Shopping Journey

5 Ideas for Personalizing the Online Car Shopping Journey

5 ideas for personalizing the online car shopping journey, from Autochart. You know more than you think about your visitors If I’m shopping on your dealership website, you can form quite a detailed persona on me. You know what website I’ve just arrived from. You know...

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