Trending Auto Retail News
Interview with Bill Carmichael – Founding Partner, President, and CEO of Summit Automotive Partners
Bill Carmichael is Founding Partner, President, and CEO of Summit Automotive Partners, headquartered in Denver. Together with George Gillett, they have built Summit into one of the top 50 dealer groups in the country with 19 unique brands and 22 dealerships in 14...
Equifax Automotive Lender Customers Gain Access To Black Book Vehicle Value Data
Equifax Inc. (NYSE:EFX), a global information solutions company, announced that its auto lending customers will now have the added benefit of direct access to Black Book® vehicle value data and loan-to-value (LTV) model data. By incorporating Black Book data with...
Artificial Intelligence Technology is Changing How Marketing and Sales Organizations Interact with Leads
Conversica, the leading provider of sales conversion management software for marketing, inside sales and sales organizations, announced today that the use of artificial intelligence (AI) technology is changing how marketing and sales organizations interact with leads....
Who is responsible for tech productivity?
From Search Auto Parts: Who is responsible for tech productivity? Who's responsibility is it to make sure that technicians are productive? As you might imagine, it falls on everyone's shoulders in the shop. But there are individual ways you can make sure productivity...
To Drive Service Traffic these Holidays, MyCustomerData Reports its Holiday Gift Card Program Generates Response Rates of 20%, ROI 200%
MyCustomerData, a provider of membership marketing programs that help auto dealers connect with customers, said dealers using its Holiday Gift Card program this fall will attract lost service business, boost new and pre-owned vehicle sales and generate significant ROI...
The Kinder, Gentler Car Dealer Of Today
The kinder, gentler car dealer of today, according to BuzzFeed. For decades, car dealers have been viewed through a negative lens in the eyes of retail customers. They are often viewed as deceptive and always on the hunt for people to rip off. The combination of the...
New Corvette can secretly record convos… and get you arrested
New Corvette can secretly record convos... and get you arrested, according to WPTV. The 2015 Corvette comes with 650 horses, a supercharged V8 engine under the hood and a feature called Valet mode. Along with being able to lock your entertainment system and...
10 Things Nobody Tells You About Google AdWords
10 things nobody tells you about Google AdWords, according to Entrepreneur. While there are hundreds of Google how-to guides online, written both by savvy bloggers and Google itself, the advertising giant has a few skeletons in its closet that are rarely talked about....
Always-On Marketing to the Always Connected: Five Ways to Tap Into Your Customers’ Thinking
Always-on marketing to the always connected, from Marketing Profs. Marketing used to be a far more laborious, time-consuming process: weeks for focus groups, months crafting a campaign, photo shoots and contact sheets, building ads without a computer. Happily, things...
L2TMedia Named Google AdWords Premier SMB Partner
L2TMedia, a digital marketing solutions provider, announced that it has been named a Google AdWords™ Premier SMB Partner (PSP). As a result, L2TMedia will have one more way to connect with automobile dealerships that want expert help in creating, managing and...
TrueCar Certified Dealer Network Reaches All-Time High 9,000 Dealers
TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling platform, now has more than 9,000 active dealer partners in the TrueCar Certified Dealer network, including more than 8,000 new car franchise dealers and nearly 1,000 independent dealers. More...
Responding to Device Changes in Google and Bing
Responding to device changes in Google and Bing, according to Search Engine Watch. Back in January, I wrote a post on why it’s time for B2B advertisers to go mobile. I hope you’ve added mobile to your PPC strategy this year. Recently, both Bing and Google announced...
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