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Trending Auto Retail News

January Auto Sales Set Quick Pace for 2015

International Nameplate Dealers Announce Monthly Sales Alexandria, VA (February 4, 2015) – The American International Automobile Dealers Association (AIADA) today released January 2015 sales figures for the international nameplate automobile industry. AIADA represents...

Car Ownership Has Peaked—or Maybe It Hasn’t

Car Ownership Has Peaked—or Maybe It Hasn’t, from Money Magazine. After a strong January for the auto industry, forecasts call for rising car sales in 2015—followed by more increases in the years ahead. So what's this business about already hitting "Peak Car"? Based...

Are You Sure You Know What the Customer Wants?

Every day prospects walk on the lot and ask, “Do you have a white something?” And almost without exception, the average salesperson starts assuming that... the vehicle is for them; they want it: they know all about it; they’ve already driven it; they’ve got to have...

What Can Your Dealership Learn from the Digital Trends of 2014?

What Can Your Dealership Learn from the Digital Trends of 2014?, from Dealer.com. Compared to desktop and tablet traffic, mobile traffic experienced the largest jump, a 41 percent page visits increase since 2013. The mobile usage increase didn’t stop there; since...

An Argument for Personalization in 2015

An Argument for Personalization in 2015, from DealerRefresh. Okay, we get it. 2015 is the year of Customer Experience. But what is the first tangible step that a dealership can take toward not just better customer experience, but the sort of award winning, mind...

Dealers challenged by smartphone car buyers

Dealers challenged by smartphone car buyers, from Detroit Free Press. Billy Franklin recently bought a 2007 Chevrolet Suburban for $14,900 through eBay on his Android phone while eating dinner at Red Lobster in Traverse City. The seller was in Brooklyn. Franklin, 38,...

The ROI of Safety

What we measured: KPA continues to provide both Loss Control and compliance services to dealerships and related industries throughout the Country. In providing these services to over 5,000 business locations KPA has been able to gather data that provides insight into...

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