Trending Auto Retail News
Sales at Your Fingertips
Sales at Your Fingertips, from F&I Showroom. The explosion in smartphone usage among car shoppers put phone leads ahead of Internet leads at the close of 2014, a trend reflected in the deluge of mobile-ready offerings lining the aisles at NADA 2015. The drive to...
Unraveling the Rapidly Changing World of Digital Marketing for Dealerships
Today, the most progressive dealers are leveraging interactive marketing technologies to identify and engage automotive shoppers throughout the path to a purchase. Identifying the best and most efficient way to get those buyers to walk through the front doors of a...
Your Millennial Customers Are Visual—You Should Be Too
Your Millennial Customers Are Visual—You Should Be Too, from Dealer Marketing. The millennial generation can no longer be written off as just your niece or nephew who spends too much time on that phone. Millennials make up 24% of the total population, and are savvy...
Aiming High: Key Findings in Latest U.S. CSI Report
Aiming High: Key Findings in Latest U.S. CSI Report, from Automotive Training Concepts. Maximum CSI scores critically determine the overall success of your dealership! Manufacturers’ desire to keep customers happy directly affects everything else…and the grades your...
Why Dealers Can No Longer Afford Mediocre Marketing Practices
Why Dealers can No Longer Afford Mediocre Marketing Practices, from Driving Sales. As I approach the completion of my first full year on the vendor side of the car business after spending the previous several years at dealerships, I can say with a certainty that the...
Wayne Reaves Adds CarStory Market Reports to its Nearly 2000 Dealer Websites
The partnership marks the second customer-wide rollout of the reports by a dealer website provider and grows the CarStory dealer network to more than 3,000 dealerships nationwide. Austin, Texas – March 23, 2015 – CarStory, the industry’s largest provider of...
Competition Targeting: How to Outsmart, Outwit and Outwork Your Competitors
I can’t stand that guy! Not only did he outsell me last month, but he took out a huge billboard in front of my dealership. He bought the entire back page of the newspaper and he’s buying my name in Google! My dealership is better run, and I have better inventory. It...
All-Electric and Fuel Cell-Powered Porsches are on the Way
All-Electric and Fuel Cell-Powered Porsches are on the Way, from Automotive Training Centres. Students training to become a mechanic may dream of one day working on the latest Porsche model. And there’s no surprise why. Since 1948, the brand has been producing cars...
Autotrader Rebrands With Mobile Focus
Autotrader Rebrands With Mobile Focus, from Driving Sales News. Autotrader.com is rebranding. In this case, they are hoping to lose the dot-com and gain more notoriety on mobile devices. Autotrader.com is now becoming just “Autotrader.” The company wants to be...
Car dealer adds quick bays, “buzzers’
Car dealer adds quick bays, "buzzers', from Tire Business. WACO, Texas—Waco Honda dealer Greg May was desperate to serve more service customers, realizing he “had no room left, we had to grow.” The owner of Greg May Honda in Waco said he was “to the point that we had...
The Essential Elements of an Effective Dealership Website
The Essential Elements of an Effective Dealership Website, from Speed Shift Media. How effective is your dealership website? As more and more consumers turn to the web during the automotive research process, it has never been more critical to maintain an optimal...
Mr. Buffett: Want more car dealerships? Become a “car person”…
Mr. Buffett: Want more car dealerships? Become a “car person”…, from Driving Sales. Warren Buffett’s purchase of Van Tuyl Auto Group is an opportunity to raise the bar on diversity in automotive retail… On March 8, the world celebrated International Women’s Day, a day...
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