Trending Auto Retail News
Trying to Create a Safety Culture? Get your Frontline Employees to Commit
Much like it takes a village to raise a child, it can take an entire company to create and maintain a safety culture. A single safety professional can’t be everywhere at once, which means that to have a great safety culture, the rest of the company must be invested....
Ally touts dealership camaraderie in new ad campaign
Ally touts dealership camaraderie in new ad campaign, from Automotive News. Ally Financial is touting the camaraderie it has with dealerships in a new ad campaign that puts an emphasis on storytelling. The stories include a look at an Ally account executive in Alaska...
Digital Air Strike and Dealertrack Technologies Enter Into Channel and Product Agreements to Drive Quality Leads for Dealers
SCOTTSDALE, AZ--(Marketwired - April 06, 2015) - Digital Air Strike (DAS), the automotive social media and digital engagement company, and Dealertrack Technologies (NASDAQ: TRAK) today announced they have entered into channel and product agreements to help dealer...
HookLogic Releases New eBook, Marketing Attribution: The Auto Dealer’s Digital Roadmap from Awareness to Sale
New York, NY— April 6, 2015 – HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for automotive dealers, today announced the release of a new eBook, Marketing Attribution: The Auto Dealer's Digital...
Customer Equity: The Predictor of Long-Term Success
Customer Equity is an essential metric in determining the value of a business. So what is it, and how is it determined? Customer Equity Customer equity is defined by how valued a customer feels not by how much that customer values a company. This value stems from a...
Weekend thought starter: What selling kayaks and cars have in common
Weekend thought starter: What selling kayaks and cars have in common, from Dealertrack. I bought a kayak today. I didn’t intend to at the start of the morning, but you know how it goes…the time and the price just seemed right. Truth is, I had been thinking about and...
How to Make Your Digital Dealership Inviting for Non-English Speakers
How to Make Your Digital Dealership Inviting for Non-English Speakers, from activEngage. American online communication predominantly uses text in English. However, depending on your dealership’s location, your customer base could have more non-English speakers than...
Fixed Operations: The Auto Industry’s Missed Marketing Opportunity
In my session, “Fixed Operations: The Auto Industry’s Missed Marketing Opportunity,” Iwill explain why a dedicated digital marketing effort around Fixed Operations is essential for dealers to compete with independent service shops for local customers. According to the...
Porsche Cars North America Inc. Signs Agreement with Cox Automotive for Vehicle Portfolio Solution
ATLANTA - As a company committed to innovation, quality and improving how they manage their vehicle portfolio, Porsche Cars North America, Inc. (PCNA) has signed an agreement with Cox Automotive to utilize the Actuos Portfolio Management Solution from its RMS...
Chevy Malibu sheds weight, gains room with sculpted 2016 makeover
Chevy Malibu sheds weight, gains room with sculpted 2016 makeover, from Automotive News. NEW YORK -- The next-generation Chevrolet Malibu will be larger, lighter, packed with new safety gear and wrapped in sculpted sheet metal that signals Chevy’s ambition to turn the...
Car maintenance sucks — but Openbay’s new device helps drivers not get screwed over
Car maintenance sucks — but Openbay’s new device helps drivers not get screwed over, from Pando Daily. Car maintenance, and the costs associated with auto care, is a pain point and often a total mystery for many car owners. It is also one of the last industries where...
Automotive Trends in Safety and Comfort Repairs
Automotive Trends in Safety and Comfort Repairs, from Dick & Rick's Auto Interiors. We are going through many dramatic changes in the automotive industry... some have made the automobile much more technical to not only operate, but also to maintain and repair. All...
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