Trending Auto Retail News
Welcome to the Experience Economy: Expand Your Brand at a Lower Cost of Marketing
In the current economy, Customer Experience wins. Only 1.5% of all consumers are in the market for a new vehicle purchase at any time. What does that mean for dealers? Now more than ever it is critical to understand the digital journey of your consumer in order to...
A Look At How Car Brands Are Effectively Using Social Media
A Look At How Car Brands Are Effectively Using Social Media, from Forbes. While everyone knows social media is a valuable medium for customer engagement and lead generation, most industries still don’t know how to effectively use networking sites like Facebook,...
How to Boost VinSolutions with Marketing Automation
How to Boost VinSolutions with Marketing Automation, from 9 Clouds Automotive Marketing. OPPORTUNITIES ARE FLOWING BY LIKE A RIVER. If your dealership uses a VinSolutions CRM, you have an incredibly valuable opportunity to use marketing automation to grow your...
Six sales & marketing problems you can fix
Six sales & marketing problems you can fix, from Bdaily. Discover how to bring the sales and marketing strategy of your business together and ensure the departments are working in sync and on-message. To boost lead generation and grow customer bases, it is...
Closing The Deal: It’s All About Location, Location, Location
Meet Lisa – Lisa’s a new mom and is in the market for a car to accommodate her growing family. She thinks she found the perfect mini-van at her local dealership, and decides to stop by the coffee shop adjacent to the dealer before closing the deal on the shiny red...
Creating a Killer Online Video Strategy
The area of video focuses on several opportunities for an automotive dealer: Video pre-roll: provides the ability to geo-target automotive shoppers with a 30 second spot. Pre-roll is more cost effective than television since you are only focused on people actively...
Adapting to Mobile-Enabled Emails
79% of people report viewing emails on their phone 59% of smartphone users say they’re likely to make a purchase directly from their phone within the next year Social media has everyone buzzing, but email marketing is still the most predominant communication channel....
Five Questions You Need to Ask Yourself…with Mike Good
What on earth could possibly propel a dealership from 100 cars a month to over 5,000 annually? Is it really possible to elevate sales efficiency by 300%? Is it conceivable there could be a line out my door of great sales consultants dying to work for me? Am I dreaming...
How to Keep Control of Your Retail Business in the Transition to Online Selling
Several years from now we will look back at 2015 as the beginning of one of the biggest changes in automotive retail in the last 15 years. That change is a shift to an online retail process. Consumer expectations are rising for the convenience and ease of an online...
It’s All About That Lead, ‘Bout That Lead – No Trouble!
The 3 Easy Concepts That You’ve Been Missing Why do we make life harder than it needs to be? Take the way we handle and respond to leads. We know that leads are important-- in fact, they are the major way we generate the initial contact and relationship with our...
The Power of Visual Content 80’s Edition
We know the importance of visual content marketing, it’s what we do; but do you? Studies done over the course of 2014 have shown that marketers that utilize visual content are seeing significant increases in their blog traffic, engagement levels on social media,...
There’s Only ONE M: MOBILE
Mobile is such a hot topic for car dealers in 2015 but most of the conversation centers around millennials. Thankfully, mobile technology offers dealerships the opportunity to connect with buyers of all ages without spending anything on ads. Mat Koenig, the CEO of...
Join us for Digital Dealer Las Vegas 2021