Trending Auto Retail News
Eliminate Objections with Your Exclusive Benefits
The root cause of new vehicle buying objections is the belief that shoppers can buy the same package of benefits from another dealer, possibly for less money. The quickest way to eliminate sales-killing objections is to provide a package of benefits your buyers want...
Don’t Make This Huge Mistake with Your Facebook Ads Strategy
When you venture out into the world of Facebook advertising, are you focused on the right strategy? Even if you’re an ace at analyzing and you’re happy with your results, there’s a big, huge component that gets missed a lot. Making this simple but colossal mistake in...
Auto Care Association reports on industry
Pronto adds technology partner, from Modern Tire Dealer. The first State of the Auto Care Industry Report shines a spotlight on the sheer force of the industry, and how production of auto parts, accessories and tires in America reaches across the entire globe. The...
Pronto adds technology partner
Pronto adds technology partner, from Modern Tire Dealer. The National Pronto Association has announced its endorsement of Bolt On Technology LLC, a provider of software solutions for the independent automotive repair industry. Pronto has 95 independent wholesale...
5 Gears Transforms The Auto Repair Shop Waiting Room into Bistro Style Reception Lounge
5 Gears Transforms The Auto Repair Shop Waiting Room into Bistro Style Reception Lounge, from PR Newswire. MARKHAM, ON, April 30, 2015 /CNW/ - Prime Car Care Group has launched their new and innovative auto service brand concept called 5 Gears Auto Care. The new...
The Primary Concern
The Primary Concern, from Fixed Performance. I find it interesting that many dealerships blast a client with high-pressure sales tactics on maintenance items before they even diagnose the primary concern. If a customer brings their car in for a squeaking noise in the...
Harnessing Big Data to Predict Demand Across the Supply Chain
Harnessing Big Data to Predict Demand Across the Supply Chain, from Auto Service World. The automotive aftermarket is spending a lot of money to deliver on its “the right part, the right place, the right time” promise. Progress has been made, but significant...
Top 5 tactics to create successful fixed ops employees
Top 5 tactics to create successful fixed ops employees, from Dealertrack. From adding service bays and express lanes to extending hours, many dealerships are investing heavily in fixed operations. However, the impact of that investment to the bottom line could be...
Starting a Service BDC? Do these two thing right now.
Starting a Service BDC? Do these two thing right now., from 9 Clouds Automotive Marketing. In my previous blog “If you ain’t first, you’re last,” I discussed the importance of Service BDCs and why you must start with the end in mind. If you don’t know the destination,...
(Study) Tires at the Top: 5 Best Service Keywords for Auto Dealers
(Study) Tires at the Top: 5 Best Service Keywords for Auto Dealers, from 9 Clouds Automotive Marketing. What are the top service keywords for auto dealers? You want people who are looking for car repairs to find your shop using certain keywords. To get you started, we...
An Exclusive Dealer Magazine Interview with Mark Wilde
Today, Mark Wilde is continuing the legacy his father, the late Harold Wilde, began in 1945, with a used car dealership in Muskegon, MI. The Wilde Automotive Family is now comprised of seven stores selling 13 different franchises located in WI and Florida. Mark, along...
Fisker Launches New Customer Support Program
Fisker Launches New Customer Support Program, from GT Spirit. As part of its resurrection, Fisker Automotive has just announced a customer support program for current Fisker Karma owners. Justin Bieber will be pleased. Created for Karma owners around the world, the...
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