Trending Auto Retail News
3 Strategies Using Incentives to Drive Auto Sales
We’ve all seen the quintessential fishing reel and bait when referring to rewards and giveaways; Convincing people to take action by offering them something free does work. But why? It really comes down to human beings and the mental triggers that create response....
Avoid Digital Marketing Mobilegeddon By Using Quality Content
If your website traffic has plummeted since April 21, you’re not alone. As a direct result of Mobilegeddon—the name the media gave Google’s recent algorithm change that rewards mobile-friendly websites—more than 40% of top sites could see a drop in their search...
Service Dilemmas: What Would You Do?
Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers, especially when you...
60 Seconds to Gain a Service Customer
Do you have 60 seconds to gain a service customer? Let me restate that: Do you have a structured 60 seconds to gain this customer? Why the emphasis on “structured”? Let me explain. Let me start with this. If you are a dealership that doesn’t already perform an...
9 Best Practices for Recruiting and Retaining Technicians
For every 10 technicians retiring, only two are coming into the industry, according to John Paulik, senior vice president and general manager of Tri State Truck Center, a Freightliner and Western Star dealership in Shrewsbury, Mass. “We are also looking at...
7 Critical Auto Repair Marketing Strategies
Some time ago I interviewed shop owners about the most critical marketing strategies for their shop. Here are their answers. I think you’ll find this info valuable. Let me know if I missed any. (FYI: Part of this was posted as an article on Repairpal.com). 1. Be...
7 Ways Your Direct Mail Should Be Digital
This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have happened... Just...
Do you TRUST your 3rd Party Lead provider?
Dealers are always questioning the quality of 3rd Party Leads the Lead Providers they come from – OEM programs are NOT excluded. WE KNOW – we (dealers) get sold duplicate leads from time to time. WE KNOW – we get sold recycled leads from time to time. WE KNOW – we get...
Think Like Your Customers: Their Most Influential Sources
Automotive shoppers, now more than ever, have a wealth of knowledge available at their fingertips. Where can a dealer place their offerings to find the right customer at the right time? The options in the digital space are virtually unlimited — pun intended. As part...
How to Become a 5 Star Dealership Part 5: Managing Your Online Reputation
Today's shoppers are online before they are in your store, especially when it comes to shopping for a vehicle. One of the first things they do before contacting a dealership is checkout their online reputation. What other people are saying or aren't saying matters. It...
How’s Your Site Post-Mobilegeddon?
It is safe to assume that by now we have all heard that Google rolled out a “mobile-friendly update”(1) on April, 21 2014. It is important to understand these changes as they are the beginning of the way our websites will be accessed by our customers. We are moving...
Don’t Let Mismatched Socks Get in the Way of Understanding Data and Today’s Car Buyer
I had the pleasure of attending the Digital Summit 2015 at Google’s headquarters this spring. The event was sponsored by Haystak and it provided managers from 100 dealerships the chance to visit the Googleplex and participate in a full day of activities. We heard from...
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