Trending Auto Retail News
Car Dealers Can Cut Wasted Time
Customers, used to buying virtually everything on the internet, expect an Apple Store experience and no longer are willing to put up with the extended length of time it takes to buy an automobile. Automakers and their dealers finally recognize this reality and the...
5 Tips Dealers Need To Beat Chrysler Digital and FCA Digital at Their Own Game
I can easily pin the origins of my distrust of Chrysler to around 2 years ago. The Dealer group I was working for at the time had just received a report from Chrysler, showing that our internet closing ratio had dipped over a 3 month span for reasons that seemed to be...
Twitter Use by Auto Brands in on the Rise – How Can Dealerships Benefit?
There is no question that major auto manufacturers and brands have found success with social media in recent years, particularly with Twitter. In fact, numbers released by MarketShare late last year revealed that Twitter accounted for $716 million in auto sales...
DMS Data – Putting the Dealer in Control
We are in the midst of a strong sales and fixed operations run for franchised and independent dealers. In addition to record new vehicle sales, the majority of dealers have instituted a used vehicle/CPO inventory and marketing approach which is capturing additional...
The Past, Present And Future Of Underhood Service
Automotive historians will look back on 1995 as a watershed year for the automotive industry. By September, all 1996 models had to have the same OBDII diagnostic connector under the dash, speaking the same emissions language. Something amazing happened over the...
Two Quick Tips for Service Managers
It seems these days everyone is pressed for time and running a million different directions. Because of this, your team can feel disconnected and often times alone in their jobs. They don’t get quality time with their supervisor and never get to really hear what is...
Give Good Phone – Stop Losing Your Phone Leads to Someone Else
Phone calls are on the rise – whether it’s because of the proliferation of smartphones and their easy call-to-talk functionality or because car buyers have grown weary of online lead forms – studies show that call volume is now outpacing Internet leads by 4-1. The...
The Add On – Impact of Selling Accessories
Looking for a little more gross? How about looking toward a $40B industry. A few of the latest reports show that the accessory industry is on the climb. Close to 9 out of 10 people that purchase a vehicle will add an accessory within the next 90 days. Over sixty...
Can Dealers Harness Social Media to Sell More Vehicles? – Advice from Experts on How to Create Viral Marketing Videos
Seventy-three percent of 10,000 car buyers surveyed worldwide in 2014 by the consulting firm Capgemini, “say they are ‘more likely’ to buy a specific model or brand if they find positive comments on social media.” Yet, according to a recent article in the New York...
Car Lease Credit Approvals Down for Domestic Lease Applicants
Overall Lease Approvals See Healthy Jump in April, Especially for Foreign Brands CINCINNATI, OHIO (May 6, 2015) – Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for April continued with volatility after seeing 78.6%...
Exotic Collectibles Feeling The “Instagram Effect”
Black Book, the provider of independent valuation data for cars, trucks, collectibles and specialty vehicles, has analyzed auction prices of exotic collectibles, with particular emphasis on the Aston Martin DB5 Coupe, the Ferrari 250 GTL Lusso, and the Mercedes-Benz...
DealerOn Joins Mitsubishi DDS Website Program
DealerOn Joins Mitsubishi DDS Website Program, from Auto Remarketing . DERWOOD, Md. - Dealer website and digital marketing provider DealerOn officially joined the Mitsubishi Diamond Digital Solutions (DDS) website program, becoming the fourth website provider in the...
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