Trending Auto Retail News
What’s Your Return on Audience Data (ROAD)?
Your audience data is as good as gold (probably better) when it comes to the returns you can earn from it. We call it Return On Audience Data (ROAD). You’re probably familiar with Return On Ad Spend (ROAS), a key performance metric in advertising. ROAS and ROAD are...
Why It’s Time for CRM to Evolve
To satisfy today's hyper-connected consumer, you need a holistic approach. In today's instant digital world of Uber, GrubHub, and Amazon (accentuated by their latest foray into one-click shopping via the Dash button), the rules of customer engagement have changed....
CRM Technology Trends Changing The Sales World
Recently the Harvard Business Review published an article The Technology Trends That Matter to Sales Teams. This article hit the nail on the head when it came to identifying the impact technology has had to sales as we know it. A tool that sales people have been using...
Don’t Double Up on Contacts and Email Campaigns
Prevent Duplicate Entries Insightly customers have asked us for duplicate checking features, which is a good idea that will move up our request list as it gets more votes. While we all wait for that to move up the priority list, an extra step can save you from...
Do You Have a Social, Local and Mobile Strategy Aligned for Your Dealership’s Online Success?
Let’s start with Social: Reputation Management & Customer Service You must take control of social media messages. Do not allow frustrated consumers to continue any complaints and frustrations in an online banter. Quickly address their needs and move the...
Lease Offers Heat Up Ahead of Memorial Day Sales
Domestic Cars & Trucks Showing Aggressive Monthly Deals Under $200 Per Month CINCINNATI, OHIO (May 20, 2015) – Swapalease.com, the nation’s largest car lease marketplace, reports several aggressive lease deals in May according to its Wantalease.com new lease...
Sigma Payment Solutions integrates with Auto Master Systems DMS
Sigma becomes the first provider to offer pay-by-text and Interactive Voice Response (IVR) technology to Auto Master dealers and lenders. Fort Worth, TX – May 20, 2015 – Sigma Payment Solutions, the first and only auto loan payment processing provider to also offer a...
Digital Marketing for the Uninitiated
MONTEREY, CA – The digital world can be hard to traverse thanks to its constantly changing landscape. Yet studies constantly prove that digital marketing is much more cost effective than any other media. The most efficient way an automotive dealer can utilize digital...
Advertising Insights: Social Media for Automotive, Measuring App Install Ads and Twitter On Mobile
We’re back this week with more advertising insights. This week we’re sharing updates of Twitter’s performance on mobile, the benefits of using social media advertising in the auto industry, and why you should pay attention to post-install engagement activities in...
Edmunds Updates App with Messaging Platform
SANTA MONICA, Calif. — Edmunds.com has updated its mobile app with a new feature that allows shoppers to send text messages to dealers. Edmunds texting solution uses a phone’s native texting platform, meaning all smartphones are capable of messaging dealers without...
Selling Value vs Price
As a sales professional, please realize the difference in selling value vs price. If you are selling a value-based product against a price-based product, trying to compete on price is a recipe for an unfulfilling sales career. People who make purchasing decisions...
Six Fast & Furious Tips on Mobile Marketing for Auto Dealers
Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment. The mobile marketing world is still new to many dealers and we’re experiencing a learning curve about how to market,...
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