Trending Auto Retail News
Successors: Bring Value
Here’s a new concept, successors: bring value! The opportunities are endless - your dealership is a multifaceted, financially complex business, employing hundreds of different types of people, and accounting for millions of dollars in sales. But when you dive deeper,...
Distance May Still Make the Heart Grow Fonder
It takes time, effort and resources to acquire a new automotive customer. After the initial sale, dealers invest in considerable efforts to build a relationship with the customer to build loyalty. A quick look at different automotive studies shows how important these...
3 Ways Dealer’s Address Efficiency, Transparency Challenges
It’s time for a little truth-telling. Let’s start with TrueCar. As a matter of principle, dealers don’t like the company. And who’d blame them? TrueCar essentially tells customers, “we’ll set you straight on a vehicle price before you contact the dealer.” Yet, if you...
The Core of Business Growth
Question: Is your dealership and its team members working under an all-encompassing business plan and processes or are you with the majority of dealerships riding on that vicious merry-go-round procrastination cycle? In a world of illusion - truth becomes a stranger....
A New Claim for Bad Dealer Acts: Private RICO Suits
We all know that today’s automotive retailers are not part of an organized crime syndicate. However, some don’t view it that way, and are alleging that dealerships are part of a “racketeering enterprise,” leading to recent RICO claims against dealer principals,...
Capture, Conquest and Close
Remember the days when print was the dominant medium for dealer advertising? Many thought that would never change. They were proven wrong by the succession of new media that began with the dawn of the Digital Age and continues with the proliferation of smartphones and...
Building Smarter Car Sales People and Why it is Imperative to the Future Economics of Your Business
Three Strategies to Build Lasting Relationships with your Women Buyers Today’s cars continue to become smarter as manufacturers recognize the value of automobiles that “learn” and adapt to the behaviors of drivers. Cars recognize their drivers by connecting to their...
5 Secrets To Make Lead Generation Work For You
Yin Yang is perhaps the most known and documented concept used within Taoism. With Yin/Yang, two halves come together to create wholeness. Examples abound in everyday life: night and day; sun and shade; art and analytics. Inbound and outbound marketing, when done...
Make Customer’s Drive to Your Virtual Car Lot a Breeze
Today, more consumers are researching cars online before ever stepping onto a dealer’s lot, significantly cutting down on the time spent at dealerships. In a recent Accenture survey of 10,000 automotive consumers, 62% said they researched their vehicle purchase online...
3 Easy Ways to Increase Your Customer Traffic
For most dealerships, attracting customers is the biggest barrier to success. The traditional customer-acquisition process is frustrating for dealers and hard on prospects and consumers. When you market your dealership using traditional lead-generation and...
4 Points on Time Optimization for Auto Repair Support Personnel
Often when considering resource utilization focus is drawn to technician efficiencies. Performing automotive repairs is the primary purpose of any auto repair shop. However, the people that support the repair process and the processes by which their work is performed...
Why your BDC Manager Can’t Be Your Administrative Assistant
Your business is booming, you’ve got your sales teams, desk managers and finance managers all ready to go. But, you have these “things” coming into your CRM from somewhere else. They’re INTERNET LEADS! What about phone calls? You’ve decided it’s time – time to set up...
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