Trending Auto Retail News
We’re All On The Same Team: Parts & Service – Helping Each Other Succeed
Have you ever wondered why Service and Parts Managers don’t get along? In reality, don’t they need each other to succeed? As we examine this, let’s start with some generalizations from dealing with thousands of Service and Parts Managers along with General Managers...
Wanna Chat? What about Now? Now?
A constant barrage of invites to chat blinking away, distracting your attention. Is it noise? Is it just smart conversion tactics? Chat is getting a bit gratuitous. While speaking at a NADA 20 Group last week, I was live reviewing dealership website experiences, along...
Sales strategies: Developing a starter product for customers
Business-to-business buyers are tougher and more discerning than they were a few years ago. Why? Many say it’s because of the recession, which started in 2008 and lingers to some degree today. Since then, selling into the B2B space has become more difficult. Buyers...
AutoAp Service Provides Recall Data on Dealer Inventory
AutoAp, a mobile-focused automotive software development company, announced the release of Dynamic Recall Management (DRM), an automated service designed to provide dealers with daily recall updates for new- and used-vehicle inventory. AutoAp’s DRM service interfaces...
New Software for Car Dealers Tracks, Corrects Recall Info
Auto recalls have reached such a high level that a company now offers dealers a software system that keeps track of the latest developments. AutoAp has launched Dynamic Recall Management that provides daily recall updates for new and used vehicles. The company says...
5 Top Strategies to Get More Customers Into Your Auto Repair Shop
If you’re searching for automotive repair marketing and advertising strategies, this source is a great start. Owning a small business takes more than daily work. Marketing your message to the right group of people is important. You want paying customers not lurkers....
Used-Car Marketing: Four Modern Strategies
The used-car marketing side of the auto business is changing fast, and you can’t rely on old strategies. If you’re going to thrive, step it up and enter the new era of digital marketing. Here are four ways to do that. First, your used-car operation needs a blog. The...
How To Market On Facebook With Microblogs
It seems as if everything is getting smaller this days. Don't believe me? Look at a carton of ice cream. Bet you still thought you were getting a half gallon, didn't ya? The whole concept of shortening things up created a multi-billion dollar player - Twitter. So in...
Do You Care?
One of the most important things about being successful is also one of the simplest. My belief is that developing a culture of care insures your success. Today let’s look at this together in greater detail. About Your Family Most of us understand the importance of our...
Once The Recall Repair Is Done, What Are You Doing To Keep The Customer?
You made the commitment to capture more recall work. You’ve done your due diligence by notifying your customers. You’ve obtained lists of in-market customers subject to recalls that haven’t been to your dealership before, and reached out to them. You’ve spent the time...
Mobile Video Challenges Hold Back Advertisers
Mobile video ad spending is growing faster than any other digital advertising format in the US, but it’s still straining to catch up with desktop video—let alone TV—according to a new eMarketer report, “US Mobile Video Advertising 2015: Video Viewing Goes Mobile, but...
Three Strategies to Help You Turn Up the Heat on Sales This Summer
New car sales are on pace to achieve 17,300,000 units by the end of 2015. This is due, in part, to pent-up demand from shoppers who were inclined to stay indoors during this past winter’s relentless weather – a potential recipe for summer 2015 to be the busiest in...
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