Trending Auto Retail News
Why Settle? Help Customers Find the Car They WANT!
AU.TO is a true search engine similar to Google in terms of speed, breadth, and ease of use, but it is tailored specifically for cars, and only cars. Conceived and built with both consumers and dealers in mind, AU.TO aims to improve the shopping experience for...
Turn CRM Into a Moneymaker With Post-Sale Follow-Up
I ran into an old acquaintance at Starbucks a while ago. I had referred him and his wife to a dealer friend a couple of years back, so I casually asked him how the deal had gone for them. He said he’d appreciated how seamless the dealership had made the experience,...
Have You Tracked Your Employee Turnover Lately?
Do you find yourself constantly concerned about retaining your employees and trying to hire the right people to take care of your customers? There has been an awful lot of discussion about this topic and how to become better at your hiring process and pay plans. I...
Know Your Stuff
I believe without any question the service advisor makes the difference in regards to the service and parts department’s profitability. The day of handing a service advisor a pen and saying “here’s your terminal” should be well behind us. The lack of training service...
Used Car Sales & SEO: Two Tales Of Woe
Sites around second-hand car sales tend to be heavily invested in online. However, due to tired legacy e-commerce platforms and challenging listing issues, sometimes their SEO problems can add up to massive traffic and conversion headaches. Today, I’ll take a walk...
12 Ways to Increase Online Sales
One of the core values at my company is "Test everything; assume nothing!" That's because we know that after all these years on the internet, you just never know what strategy or angle is going to work best for you...until you test it. This applies even to your...
Want More Sales? Go to These Five Places!
Have you ever wondered why the most skilled salesperson on your team or in your organization isn’t always the one who finishes the year with the best results? It’s true; your ability to sell often dictates how much you will end up selling. However, there are other...
How to Earn Local Links for Car Dealers
Want to increase your dealership’s online presence, but think link building is too scary or complicated? You might reconsider after you learn a few things you can do offline to earn local links. Building local links for car dealerships requires a different mindset...
What Your Techs Hate Most about Their Jobs
You rely on your technicians to perform thorough inspections and make reliable repairs. Your fixed operations can’t run without them, so it’s a necessity for you to retain quality employees. However, even your best technicians will leave if they’re unhappy. What can...
Using DISC Styles To Build Teams That Work
“Round up the usual suspects,” the gendarme ordered in the famous line from the movie Casablanca. And frequently, that is how executives think when they create teams, committees, or task forces. The boss says or thinks something like, “Let’s appoint anyone who might...
Excel-erate the Experience
There’s no doubt that the greatest obstacle to success in F&I and CSI is the time it takes to complete the F&I portion of the car-buying process. From relying on technology to experimenting with hybrid sales/F&I managers, there have been endless...
The Evolving Role Of CRM: Why Distributors Are Shifting Focus To Marketing
Faced with rapidly changing buyer behavior and rising costs, many businesses are turning to technology to help amplify success as business models continue to shift. One major change seen across multiple industries is that today’s consumers and...
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