Trending Auto Retail News
Why Social Trumps Search for Paid Inventory Shopper Traffic
It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even...
Creating and owning the customer experience
As every dealer knows, our industry has changed dramatically due to the explosion of the internet and mobile technology. Savvy dealerships have responded by making their websites mobile-friendly and moving more of the purchase steps online. But now there’s another...
10 Things Auto Dealers Need to Know About Mobile
Our world is becoming more dynamic, fluid and most certainly mobile. Wi-Fi, cellular 4G LTE, Near Field Communication (NFC), and Bluetooth connectivity have moved many of us into an untethered world. Millions of people are using mobile devices daily to access the...
The Bill of Rights for Car Dealerships
When you walk into your local barber/hair salon to get a haircut, you know you are dealing with a certified professional. This individual has acquired a license, passed a certification process, and received hours of training to trim or style your mane. Similarly, when...
Amelia Island 2015: There has to be some FUN in this business!
By now those of you that read my stuff regularly know that I’m a big fan of old cars, especially race cars, and the Amelia Island Concours is the best in the country for this venue, now celebrating 20 years and going strong. Every year Ed Kovalchick and I spend a long...
Upcoming Webinar: Discover Four Ways to Win Shoppers in the Age of Transparency
Today’s car shoppers have unprecedented access to information to support their car buying process. The availability of data and information across the value chain is steadily increasing. Consumers know more about auto specs, discounts, performance, and quality than...
Dealer magazine Exclusive Interview with Bill Feinstein from Planet Honda
Planet Honda is one of the biggest dealerships in the country and will sell a combined 7,000 new and used vehicles this year. Located in Union, NJ, the store is in the uber-competitive New York market. While the pain of the recession in 2009 and 2010 is becoming more...
Your Questions About Automotive Email Marketing Answered
By Shawn Ryder, President, Shawn Ryder Digital Do you send email marketing messages to your customers? If you don't use email to reach current customers and new leads, you are missing out on an opportunity to generate more revenue. It's not too late to start using...
Hiring Gen Y in Your Dealership
The Gen Y group ranges from their 20’s through early 30’s and are buying 27% of new vehicles sold; by 2020 it will be 40% making them the largest generation of auto purchasers. Social media and review sites in particular are determining what cars to buy and where to...
Recording the F&I Transaction
In the wake of fatal police shootings in Ferguson, Mo., North Charleston, S.C., and elsewhere, there is a rush to slap body cameras on every police officer in the country. Law enforcement watchdogs, activists and politicians in several cities are leading the charge....
Stars Sell Cars: How to Manage Your Online Reputation
Do stars sell cars? No, I’m not talking about Matthew McConaughey and his popular Lincoln MKC commercials. If you’re a dealer, you should be more worried about the stars on your online reviews than the rom-com actor. Because yes, stars do sell cars, but your customers...
Training that Sticks, Not Stinks
BDCs, CRMs, Elite Customer Service, Brand Expertise--these are all things you must know and master to be competitive in a dealership. But this information does not generally come naturally and training is a must in the automotive space. Training, however, can become a...
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