Trending Auto Retail News
Social Media Is Too Important to Be Left to the Marketing Department
When customers need help, they expect companies to offer it quickly and through multiple social media channels — but most companies aren’t set up to do that. Some companies increase their
Online Sales Isn’t The Future Of Car Buying…
Depending on which article you read today you’ll either hear online sales is the absolute only way cars will be sold in the future or that the entire thing is some hyped up nonsense that consumers
How to Write a Conference Speaking or Session Proposal that Gets Chosen Every Time
You want to speak more about your great idea. You’ve even found a great conference that’s a great match for your goals. You excitedly await the day the “call for
Fixes for Takata Air Bags Can Take Months. What to Drive in the Meantime?
The Takata Corp. air bag recall has become so massive that vehicle owners might wait months for repairs, which leaves many struggling to figure out how to get around in the meantime.
How to Ask Customers for Reviews (and Actually Get Them)
How do you get a satisfied customer to become an online advocate? Columnist Brian Patterson offers tips on how to ask for reviews to help bolster your business.
Women in the Auto World: How ‘New Girl’ Proves the Industry Needs to Change
I love New Girl. It’s a television show that manages to hit on some big social issues, all while making us laugh. Does it get much better than that? No, it doesn’t.
Achieving Your Training ROI
Studies show the two biggest reasons for employee turnover are limited advancement opportunities and lack of training for a specific role. But investing time in training and sharpening the team’s skills
Dealership DNA: The Reason Why Your Changes Don’t Stick
Do your awesome ideas and new products consistently fail? Lots of ideas sound amazing in theory, but it’s important to remember that you first have to identify if making a change will actually work for your store,
Does Your Dealership Need a Traffic Cop?
Have you ever run a red light? Did you do it by accident? Not paying attention? Did you need to because you were in a hurry? Or maybe you did because no one was around and you just felt like it.
Data That Shows Truck Prices Weakening
Vehicle pricing guide, Black Book, has new data that shows additional truck segments may be feeling additional pricing pressure, resulting in many trucks holding their values less than they have in previous years.
How One Dealership Found the Recipe for Success in Customer Engagement
Getting your customer’s attention and engaging with them can be a tough task these days. There is so much competition from other marketers — customers are constantly barraged with messages from
Rosner Auto Group Retains Helion Technologies to Aid with Dealerships’ Transition and Ongoing IT Services
Helion Technologies, a leading provider of information technology (IT) solutions for auto and truck dealers, announced today the addition of the Rosner Auto Group, based in
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