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Think Tank Tuesday : Can You Create a Timeless Brand? [VIDEO]
On this week’s Think Tank Tuesday, I spoke with Andy Heck about what makes Alpin Haus such a distinct brand. It’s more than a slogan or the logo that comes with any business. Watch now to see what
People Who Wait for Car Repairs Spend Less
Service and parts represent $4.8 million in revenue for the average dealership. For every $1 of service revenue, the dealership adds an estimated $1 of profit to its bottom line
Trade Group Says Female Mechanics Good for Business
A survey of U.K. women drivers shows 96% want to see more females when they visit showrooms and vehicle-servicing facilities. At present, only 1% of vehicle technicians are female even as women
The Key to Accurate Vehicle Info: It Starts at Appraisal
Seventy percent of cars displayed for sale online have missing or improperly described factory option information, says Ned Nielsen, chief executive officer of MonroneyLabels.com.
Car Price Remains Important, But Not at All Costs
New Autotrader study indicates most auto dealership customers see no difference between lowest price and fair and transparent prices.
The Best Way to Increase Sales
In the average retail establishment roughly 80% of monthly sales are made in the last two weeks of each month. Just over 60% of those sales are made in the last 7 days of the month. And it is not
Our Dealership’s Competitive Advantages
What do you say when your customer announces, “Wait a minute, I can get this exact same car for $600 less at XYZ Motors. Why should I pay you guys more?!”
How to Define, Identify and Build an Employment Brand for Your Dealership
When you consider the amount of money and effort dealerships devote to advertising, it’s clear they recognize the importance of a strong consumer brand is critical for success.
Do We Need Car Dealers And Used Car Salesmen In The Future?
Some reports say car dealers will cease to exist by 2025, while some believe the role is indispensable. I believe the answer to this question is “yes”, but…
3 Common Sense Tips to Help Motivate Your Employees and Save You Money
Many businesses with limited advertising budgets spend their money on the wrong advertising, promotion and lead generation programs only to obtain poor results and frustrations for their efforts.
Dealerships’ Biggest Cyber-Security Threat: Employees
But auto dealerships are also are being attacked. Hackers are targeting auto dealers, along with other service businesses, with sophisticated and targeted email scams designed to trick unwitting employees
6 Ways to Hire for Success
Hiring to get the body count up can be a recipe for disaster. Personnel expert explains why dealers and managers need to hire character first and credentials second.
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