Trending Auto Retail News
How to Create Emotionally Appealing Inventory Videos
For dealerships that are considering video marketing, or in the early stages of developing their video marketing strategies, we recommend starting with inventory videos. Inventory videos are a great way
Ransomware Attacks on the Rise: What Every Dealer Needs to Know
Imagine coming into work one day, firing up your computer and seeing the following message pop up onto your screen: Your files have been encrypted by TeslaCrypt. Your documents, photos,
The Psychology of CPO
While Tyler is ready to agree to the terms, Sloan is worried about what’ll happen if the vehicle breaks down suddenly and she is stuck on the side of the highway. They both work and are making ends meet
Used Cars Become Bigger Part of TrueCar’s Business
“If you look at our business over the past couple of years, you’ve seen used cars grow every quarter,” TrueCar president and chief executive officer Chip Perry said during the company’s quarterly
Used Car Profit Begins with Acquisition, Not Liquidation
Making a profit in the used car business is increasingly more challenging. With consumers becoming smarter and having access to more information, plus more options, it seems the only way for dealers
4 Reasons Why a Video SEO Strategy Drives Buyers to Your Site
In 2019, video will make up 80% of all consumer Internet traffic, according to Cisco. If your dealership doesn’t have a video marketing strategy, you’ll be missing out on a lot of potential traffic, and your
SEO Marketing Spending Will Be Worth $80 Billion by 2020
Over the past few years, it’s no secret that Google has made dramatic changes to their algorithm in an attempt to provide the highest quality search results for their users. In turn, small businesses have
Digital Natives Are Tired of Brands Shouting at Them: New Lithium Study Offers a More Productive Approach
Brands are eagerly trying to build trust and loyalty with consumers in the U.S. through social media, but it appears many may be missing the mark
Rethinking Marketing ROI
It seems like everywhere you turn, there is an immense amount of conversation and pressure to drop your current dealer marketing strategy and throw all your eggs into a new basket, such as
6 Characteristics of High-Converting CTA Buttons
Your CTA buttons are some of the most important little things in all of ecommerce. I’ve written plenty of times on the importance of CTA buttons.
How Dealers Are Handling Avalanche of Recalls & Stop-Sales
Even before the National Highway Traffic Safety Administration expanded the Takata airbag inflator recall earlier this month, several of the large publicly traded dealer groups were encountering the
Own Your Tires, Own The Customers
We all know the “neighborhood tire guys”. The local, independent service garages with an undeniable likeability. Usually family owned, extremely friendly, and free of corporate politics.
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