Trending Auto Retail News
Should ROI Be Attached to Every Marketing Activity?
While I do believe that trying to seek out a specific ROI on every single activity can become exhausting and demoralizing for most marketers, it’s true that marketing (as a whole) can and should be able
10 Ways to Turn a Lead Into a Sale
You are literally wasting your time and money if you can’t turn a lead into a sale. Two of the most common reasons prospects don’t end up buying include:
3 Tips for Creating a Killer Testimonial Video
Ever since reviews have risen in popularity, dealerships have mostly focused on written reviews — they were the most prominent in search engine results and on third party sites.
The Law of Reciprocity & Retail Automotive
It’s no secret that the emergence of the digital age has leveled the playing field in the front end of the car business. Customers now have ready access to a plethora of information.
KAR Auction Services Names Mike Eliason Vice President of Investor Relations and Treasurer
KAR Auction Services, Inc. (NYSE: KAR), a leading end-to-end vehicle remarketing services provider, today announced that Mike Eliason has been named vice president of investor relations and treasurer.
Family Matters in Car Dealership World
Greg Miller, son of the late iconic dealer Larry Miller, has bought his first dealership on his own – from another iconic dealer, Bob Baker who at 84 is just about out of the business after a long career.
The "90 Day Wonder"
I want to take a couple of minutes to discuss with you the phenomenon affectionately known as “The 90 Day Wonder”. For those of us unfamiliar with this phenomenon, let me ‘splain it to you.
The “90 Day Wonder”
I want to take a couple of minutes to discuss with you the phenomenon affectionately known as “The 90 Day Wonder”. For those of us unfamiliar with this phenomenon, let me ‘splain it to you.
Your Best Leads Are the Free Ones
Most dealers I know spend around $30, or more, per lead to drive more sales customers into the store. In many cases these leads contain little information that is actually useful to help close the customer.
What The Latest Ad Words Change Means For You
Have you done a Google search lately and felt like something was off? Unless you fell victim to the latest Google April Fools’ Day prank, chances are that what you noticed was a pretty major change
The Power of Automated Service Surveys
When a car comes in for a service, whether it’s big or small, it’s important that you make sure the customer is satisfied with the work you’ve done on their automobile. Vehicles, for a lot of people,
Subprime Growth: Worth Watching, Not Panicking
Federal Reserve Board statistics in a TD Economics special report released Thursday show that subprime’s share of the total auto loan originations climbed as high as approximately 33 percent
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