Trending Auto Retail News
Four Ways to Future-Proof Your Omnichannel Strategies
Technology can take a marketing strategy only so far. Here are some crucial steps to keep up with consumer expectations and the changing tech landscape.
Recall Masters Launches Rental Car Agency Recall Monitoring Service
Recall Masters, Inc., a leading provider of automotive recall news, data, training, and communications, today announced the launch of its Rental Car Fleet Monitoring Service.
Redefining Employee Engagement
There have been countless studies about employee engagement and how, when engaged, employees tend to be happier, more productive and deliver a better customer experience. With a 70 percent annual turnover rate in sales,
5 Fresh Ways to Spring Clean Your Social Media Marketing
Nothing feels better than purging old stuff. But, it’s not always easy because we like to our stuff and it’s sometimes tough to let it go. Our stuff makes us feel better, even when it’s not serving us anymore.
Why is Marketing Automation Superior to Plain Old Email Marketing?
Lots of automotive shops and car dealerships use email marketing to run special promotions, increase repeat customers and advertise new vehicles. But when everyone else also uses email marketing,
Google’s Impending Changes to AdWords
Google recently made significant changes to its PPC (pay per click) ad serving platform with respect to how the results are displayed on SERPS (search engine results pages). Basically, rather than have
Acura Selects DealerOn as Certified Website and Digital Advertising Provider
Acura becomes the 9th major manufacturer to certify DealerOn as an official partner of their website and digital advertising programs. “We’re thrilled to be selected by Acura as one of their premier,
5 Common Blogging Mistakes
Today, it’s a content-drive world. There is so much content in existence there’s simply no way any person could ever truly absorb all of the messages being thrown their way. Consumers have to get picky
Compliance in Marketing: What You Need to Know
It wasn’t all that long ago that dealers were limited to just a few forms of advertising: print, radio and television. Then along came the Internet, which provided more opportunities to reach consumers
Complexities of Compliance
Even a small investment in compliance training now can save a dealer thousands in legal fees later. It’s no secret compliance is a hot topic in the auto-finance space.
Minus the ‘Electronic Curtain,’ Technology Helps Car Financing
Automated lending helps avoid delaying creditworthy dealership customers who are anxious to drive off in newly purchased vehicles.
Impending Used Car Flood Could Mean ‘These May Be the Good Old Days’
Fears about the effects of a flood of used cars in a market propped-up by PCPs could mean that we are currently living in “the good old days”, a financial analyst has suggested.
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