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Is Your Campaign Compatible? [VIDEO]
In this week’s Hard Facts, Samantha explains that you should not only be A/B testing subject lines, but also make sure your email looks great on iPhones, Androids, and other types of smartphones.
Get the Most Out of Your Vendor Partnerships
A few weeks ago, I discussed a new “breed” of tech provider that’s been, very quickly, becoming a major part of many dealership’s strategies
Spend Your Marketing Budget Wisely by Making an Emotional Connection with Consumers
Marketing studies tell us most purchases are emotional decisions rationalized later with logic. If you could flip the order and use a rational process to first establish an emotional connection with a consumer
Are You a Game Changer?
There are normally three types of team members on an organization’s payroll: caretakers, playmakers, and game changers. The behaviors associated with each category go beyond skills or talent
Interactivetel Introduces Total Track Solution to Help Bring Accountability to Customer Experience
Interactivetel (www.interactivetel.com), a system that tracks, monitors, and reports each interaction by phone or text to give dealers comprehensive knowledge of their customers, today announced
Helion Technologies Receives Partner Certification from ShoreTel, a Leading Unified Communications Solution for Auto Dealers
Helion Automotive Technologies announced today it has received a UCSE Tier 1 Support Certification from ShoreTel, a leading provider of business telephony and Unified Communications (UC) solutions
Increasing Service Revenue Is All in the Details
The service department is typically the largest revenue source for a dealership. In some cases, service departments carry the dealership and keep it in the black. Yet, no matter how much revenue
How Two Birds with One Stone Protects Your Investment
Have you ever considered targeting your sales and service customers simultaneously? Try placing a service offer in with your next sales mailer. I promise you’ll be happy with the results.
Wish Them Well, But Ask, “What The Hell?” – How to Capitalize On Exit Interviews
Well, you know it’s inevitable. Eventually some in your dealership will leave, either voluntarily or involuntarily, but will exit nonetheless. Instead of just allowing people to ride off into the sunset,
DealerSocket Integrates with ProPay to Expand Independent Dealers’ Payment Processing Options
DealerSocket’s FEX DMS has added to Independent dealers’ payment processing options by fully integrating with ProPay’s LenderPay platform, a leading credit processing platform for complete,
AutoLoop Appoints Alex Eckelberry as Chief Operating Officer
AutoLoop, LLC, the leading provider of auto industry marketing and customer relationship management solutions that successfully drive the Sell,
DRIVIN and Black Book to Host Joint Webinar: Grow Revenue with the Right Inventory
DRIVIN, a premier service for automotive dealers that utilizes data to help sell, source, acquire, and deliver quality used vehicles for its dealer partners,
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