Trending Auto Retail News
Tesla Plans to Sell Its Electric Cars At Nordstrom
With the initiative, the electric car maker is one step closer to selling directly to consumers amid its battle with auto dealers.
How Can We Alter Consumer Perception that Car Buying is Painful?
According to an article published on Forbes.com, even world-renowned professors at Harvard Business School have a painful experience when shopping for a new car.
If Dealers Want To Understand Millennials, They Should Start By Hiring Them
I don’t think there’s been a single meeting I’ve had with clients in the past year where the term “millennial” hasn’t come up at least a half dozen times.
It’s Okay to be a Mediocre Dealership
In today’s society there are only two things people talk about: the bad and the outstanding experiences. Companies who are mediocre don’t garner media attention or stand out in the industry.
Give Customers Reason To Buy – and Come Back
When was the last time you purchased a product, then received a phone call the next day from the salesperson asking how you liked it? It’s a rare occurrence in most business because the focus is
Attract Passersby For Right Reasons
The objective of outdoor merchandising devices is to draw buyer attention to dealership inventory. Great merchandising draws shoppers’ eyeballs as they drive by.
3 Free Effective Communication Tools That Will Increase Your Response Rate
Digital is an expectation, not an enhancement or an addition. Our culture has come to expect a digital experience in the smallest of our daily routines. Fast Food has become automated (the kiosk can’t
10 Tips To Being An Effective Leader
Good leaders all have one thing in common: They understand context. It’s a bit like parenting. You wouldn’t talk to a 7 year old the same way you would talk to an 17 year old.
5 Tips For Training Your Millennial Salespeople
The retail sales workforce is evolving beyond what we could have imagined years ago. But, is your sales training evolving with it?
Where Email Marketing Falls Short
Watch just about any sitcom and you’ll notice something: when everything goes wrong for the main character, it’s almost always because there’s been a miscommunication. Sometimes aliens or zombies
Happy Employees Lead to Productive Dealerships
The belief that workers are productive because they have a big paycheck coming their way might hold some truth, but there’s a lot more to it than that. Happiness plays a major part in the productivity
The 5 Top Social Media Errors to Avoid
Social Media has become an important channel customers use to reach out to businesses. From tweets expressing their displeasure, to Facebook wall posts asking for additional information,
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