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How to Increase Conversion on Your Website [VIDEO]
This week on Think Tank Tuesday, Paul discusses the steps you should be taking to increase conversion and traffic on your landing pages, and it’s more than just a “Thank You” page. After
Communication Drives Dealership Success
When you think of all the things that go into making your dealership a success, communication ranks at the top of the list. In fact, without good communication—both inside the dealership and with your
Are Your Veteran Sales Reps Knocking out Your New Hires?
Finding quality sales representatives takes a lot of work and patience. Advertising, screening, interviewing, and training takes up valuable time, energy, and money. What happens when your
Dealers Keep Wary Eye on Tesla’s Nordstrom Showcase
Seen by some as an auto-industry game-changer, Tesla Motors’ electric-vehicle showcase inside a Los Angeles-area department store is being scrutinized by the state’s dealers association,
Beware Millennial Stereotypes
In 2005, Jim Press, then president of Toyota Motor Sales U.S.A., told attendees at the Management Briefing Seminars in Traverse City, MI, that he loved to visit hospital maternity wards. “Every one
Social Media Manager Job Description: A Complete Guide
Many companies have recognized the awesome value and benefit in social media marketing. Perhaps you’re one of those! You’ve seen how Social marketing drives quality traffic, leads &
F&I Fact vs. Fiction
As a member of various F&I forums, I’m often asked to weigh in on compliance questions. Many of these inquiries involve disagreements about the validity of various long-held beliefs
Get Your Mind Right
I want to dedicate this article to those individuals who are trying to either become a dealer who wants a very profitable, well run, used vehicle department, and/or the mangers he or she has put in charge
NCM Associates Awards Scholarship at 2016 Women in Automotive Conference
NCM® Associates selected Shannon Kominowski, General Manager at Holler Hyundai in Winter Park, Fla., as the first recipient of the NCM Associates GMEP Scholarship at the Women in
Is Your Service Department Invisible?
For car dealerships, when it comes to marketing, the overwhelming majority of messages tend to revolve around sales. The need to push more units, drive more traffic and conquest new customers
Why Are Service Customers Defecting to the Aftermarket?
Dealerships are getting 13% of the annual customer-pay service pie. Of the $232 billion spent by consumers on vehicle maintenance and repair, only $30 billion went to dealerships.
The Value of Content in the Automotive Industry
You’re an expert in your space. Working in the automotive industry has afforded you the ability to be knowledgeable about all things related to cars. To the most popular car on the market to the ins
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