Trending Auto Retail News
Supreme Court Rules in Favor of Dealers in Overtime Pay Dispute
In a 6-2 decision issued this week, the Supreme Court vacated the 9th U.S. Circuit Court of Appeals’ ruling that service advisors qualified for overtime pay because they were not considered
Used Car Market Insights – Week of June 28, 2016
This week’s Black Book Market Insights report shows how the entire car and truck market showed broad declines this past week, with the exception of small pickups. The report also takes a close
Edmunds.com Predicts Best June Sales in 11 Years
Edmunds.com said today it expects the industry to post the best June sales since June 2005, when 1.67 million vehicles were registered. The vehicle information site’s forecast has the industry
4 Strategies to Create a BIG Business in a Small Town
I started at a family-owned Toyota, CDJR, and Plymouth dealership in a small town in Kansas. We had between 5-7 guys and we were competing against the major metros of Kansas City, Topeka,
Your Website IS Your Showroom
There was a time when dealerships hated the internet. I know, it’s hard to believe. What is interesting is that while most dealerships have learned to embrace the internet, many still feel it is an
Merchant Partners, LLC Partners with Confident Financial Solutions To Boost Revenue at Over 7,000 Automotive Locations with Auto Repair Financing
Confident Financial Solutions, (CFS) a consumer finance company, today announced a partnership with Merchant Partners, LLC., to help increase service drive activity at more than 7,000
![Think Tank Tuesday : Are You Making This Mistake? [VIDEO]](https://digitaldealer.com/wp-content/uploads/2016/06/ThinkTankTuesday-makingthismistake-400x250.png)
Think Tank Tuesday : Are You Making This Mistake? [VIDEO]
Search engine marketing is valuable tool when used correctly. But it’s not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve
Five Simple Steps to Gain Referrals
We have all heard the saying, “referrals are the lifeblood of a salesperson’s business.” This statement is true, and it’s true for many different reasons. When a trusted friend refers you, your
![Is Your Campaign Compatible? [VIDEO]](https://digitaldealer.com/wp-content/uploads/2016/06/Hard-Facts-Header-400x250.png)
Is Your Campaign Compatible? [VIDEO]
In this week’s Hard Facts, Samantha explains that you should not only be A/B testing subject lines, but also make sure your email looks great on iPhones, Androids, and other types of smartphones.
Get the Most Out of Your Vendor Partnerships
A few weeks ago, I discussed a new “breed” of tech provider that’s been, very quickly, becoming a major part of many dealership’s strategies
Spend Your Marketing Budget Wisely by Making an Emotional Connection with Consumers
Marketing studies tell us most purchases are emotional decisions rationalized later with logic. If you could flip the order and use a rational process to first establish an emotional connection with a consumer
Are You a Game Changer?
There are normally three types of team members on an organization’s payroll: caretakers, playmakers, and game changers. The behaviors associated with each category go beyond skills or talent
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