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The Facts and Myths Said About Salespeople on the Phones [VIDEO]
Automotive salespeople aren’t good on the phone. Is this the common thought because salespeople aren’t naturally wired to talk on the phone? Or maybe because salespeople thrive in the face
Injecting the Power of Video into Your Content Marketing
Video content has pretty much become the preferred medium for consumers. Social media platforms increasingly give video content preferential reach and content producers have adjusted
Food is the Way to a Man’s Heart…But Not That Kind of Food
This common saying is certainly one that everyone knows. And, whether it’s true or not, has endured time. Why? Because someone cooking for you is an intimate act that is satisfying and elicits
The Road to Credit Card Security
In the months leading up to the October 1, 2015 “deadline” for converting to chip-enabled credit cards, consumers generally welcomed and prepared for the change as it promised more secure
Hard-Charging Dealer Tries to Make It Fun
Some dealers shun subprime customers, treating them as undesirables. But Scott Simons insists, “You can do special finance with class.” He does so not only out of respect, but also because it
How Long Should a Phone Call Be in Your Dealership?
Your website and inventory are stellar, your reviews are impeccable, you’ve caught a potential customer’s attention, and now they want to use the phone to get to know you better.
Gen Z Buying 6.5 Times More Used Cars Than New
Shoppers age 18 to 24, or Generation Z, buy 6.5 times more used cars than new cars, according to an analysis of Polk vehicle registration data analyzed by Edmunds.com. While it’s not surprising
How Can Auto Auctions Improve Dealer Confidence Online?
For some dealers, there is a blatant resistance to buying vehicles online. The auction experience is a time-honored tradition. It is very important to be able to kick the tires, listen to the engine,
Jumpstart Automotive & Ipsos Connect Unveil Latest Auto Shopper Study Showing How Demographic Audiences Research and Purchase Vehicles
Jumpstart Automotive Group, an expert automotive marketing and advertising company, today unveiled its latest auto shopper study in collaboration with Ipsos Connect
9 Signs You’re an Automotive Marketing Dinosaur
1. Believe you need more traffic on your website 2. Believe stimulus is synonymous with attention 3. Believe your internet department needs more leads
Build Your Brand With Social Selling Part II
When dealerships are focused on social selling, they’ll be able to increase employee engagement, as well as boost their bottom lines.
The Auto Defect Cited in Death of ‘Star Trek’ Actor Is Getting a Quick Fix
Fiat Chrysler Automobiles said on Wednesday it is speeding up its software fix for 1.1 million recalled vehicles for rollaway risks like the recalled Jeep Grand Cherokee involved in the death
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