Trending Auto Retail News
Video Marketing is Changing – How to Keep Up
Half of the world’s citizens are visual learners. They would rather be shown how to do something, than read about it. Yet for years, marketing was stuck in the printing press era. Slowly churning
YouTube Becomes Bigger Player in Auto Space
YouTube has become “the powerhouse platform for video,” including automotive content, says video advertising technology firm Pixability. The company’s Get Behind the Wheel: Auto in the
Predicting Behavior with Marketing Automation
As dealers, it has always been the dream to be able to predict when a potential lead may become a buying customer. Lead nurturing processes rely on the hope that enough nurturing will convince
How Your Dealership Can Use Video Chat To Increase Sales
When it comes to driving sales in your dealership, there might be some disagreement about the particular tactics that really make a difference, but there are a few key criteria that almost all
Making Rejection Work in Your Favor
When I speak to sales groups, the subject of rejection comes up often during our Q and A sessions. Rejection is a natural part of the business of sales, and it is critically important to learn how
Why Consumers Are Always ‘Passively Shopping’ for Next Vehicle
Automotive marketing and advertising company Jumpstart Automotive Group released its latest shopper study on Monday, drilling deeper down into the behavior patterns of women and
Hire for ATTITUDE and GOALS, Train for SKILL
During a recent conversation with a service manager at a high volume import store we had a discussion about how hard it is to get the right front line team assembled to handle the expected
Dealers Light on Website Service-Department Content
Auto dealership websites typically go heavy on vehicle sales, light on service-department offerings. That should change, at least somewhat, says Denim Simkins, a regional fixed-operations
Differences Aside, Dealers, Automakers on Same Team
Dealer-automaker relationships can get strained at times, but companies such as Nissan, which has not scored particularly high on recent dealer-satisfaction scores, are trying to make things better
The Merging Worlds of Technology and Cars
The line between the technology and automotive industries is blurring. The rise of rideshare companies such as Uber and Lyft means that transportation is being tied ever more closely to your cell phone,
AUTO FOCUS: Preparing for an Automotive Downturn
The strong recovery over the past seven years was a welcome antidote to the economic downturn of 2008-2009, when vehicle demand and production fell off a cliff. It is worth briefly reviewing
![The Facts and Myths Said About Salespeople on the Phones [VIDEO]](https://digitaldealer.com/wp-content/uploads/2016/06/img-facts-v-myths-400x250.png)
The Facts and Myths Said About Salespeople on the Phones [VIDEO]
Automotive salespeople aren’t good on the phone. Is this the common thought because salespeople aren’t naturally wired to talk on the phone? Or maybe because salespeople thrive in the face
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