Trending Auto Retail News
F&I Fact vs. Fiction
As a member of various F&I forums, I’m often asked to weigh in on compliance questions. Many of these inquiries involve disagreements about the validity of various long-held beliefs
Get Your Mind Right
I want to dedicate this article to those individuals who are trying to either become a dealer who wants a very profitable, well run, used vehicle department, and/or the mangers he or she has put in charge
NCM Associates Awards Scholarship at 2016 Women in Automotive Conference
NCM® Associates selected Shannon Kominowski, General Manager at Holler Hyundai in Winter Park, Fla., as the first recipient of the NCM Associates GMEP Scholarship at the Women in
Is Your Service Department Invisible?
For car dealerships, when it comes to marketing, the overwhelming majority of messages tend to revolve around sales. The need to push more units, drive more traffic and conquest new customers
Why Are Service Customers Defecting to the Aftermarket?
Dealerships are getting 13% of the annual customer-pay service pie. Of the $232 billion spent by consumers on vehicle maintenance and repair, only $30 billion went to dealerships.
The Value of Content in the Automotive Industry
You’re an expert in your space. Working in the automotive industry has afforded you the ability to be knowledgeable about all things related to cars. To the most popular car on the market to the ins
Appointments Are All That Matter
One of the great things about what I do is that I get to speak to a lot of dealer twenty groups. It’s something I really enjoy doing; but more than that, it’s something I feel needs to be done.
What’s Old is New Again: Best Practices for Handling Customer Phone Calls
What’s in the pocket or purse of nearly every car buyer today? A smartphone. And what does that mean for your dealership? The old-fashioned phone call has become new again. As an article
Email Marketing: The Automation Equation
To automate or not to automate? That is the email marketing question. Time is finite, but words are plentiful. Your team may be skilled in penning the greatest emails read by man, woman, or child
5 Secrets to Turn a Sales Team into Social Selling Ninjas
Social Selling is the act of developing referrals, leads and sales using social media. Frankly, it’s difficult for most sales directors and managers to introduce Social Selling into their operation,
Interview with Greg Kaminsky, President, El Cajon Toyota, El Cajon Honda
Greg Kaminsky was in his late teens when he first encountered the automotive retail business. By the end of the first summer working numerous jobs in the dealership his parents founded,
Digital Dazzle: New Ways to Optimize Your Advertising Digital Spend
It wasn’t that many years ago that 5-8% of the ad budget with email and a website on the Internet represented the lion’s share of a retail auto dealer’s investment and commitment to E-marketing.
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