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Conference & Expo: September 22-23, 2026
DealerPoint: April 5-7, 2027

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Trending Auto Retail News

Part I: The Naked Truth Exposed

Part I: The Naked Truth Exposed

The automotive industry is no stranger to advertising. Auto dealers, in particular, tend to allocate sizeable portions of their marketing budget to ad buys. With the rise of digital platforms and

There Are Auctions, and There Are AUCTIONS!

There Are Auctions, and There Are AUCTIONS!

My first Retail management gig came in the mid-1970’s when, as a frustrated Zone Manager for Renault, one of my dealers offered me a piece of his business if I would come in to help

Commercial Trucks – A Well-Kept Secret

Commercial Trucks – A Well-Kept Secret

Most new vehicle dealerships have a robust marketing plan that commonly exceeds their co-op matching from their manufacturer. They spend aggressively to tell and re-tell consumers

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