Trending Auto Retail News
Declined Service: You Can’t Fix a Problem You Don’t Know You Have
Over the past few years we have seen robust annual sales, with the number surpassing 17 million last year. The used-car market is doing well too. All of these cars in circulation need servicing,
STUDY: Social Savvy Sales Pros 6X More Likely to Beat Quota
Not all Facebook pages are created equal. It’s hard to ignore the opportunities available with Facebook to attract, engage and convert would-be customers. However, building a high-converting
The Rush to Automation Could Be Detrimental to Loyalty
Humans naturally crave interaction with other humans. However, as technology advances, there is an increasing push by companies to automate as much of their processes as possible.
DRIVIN Named Winner of 15th Annual Chicago Innovation Awards
DRIVIN, a premier service for automotive dealers that utilizes data to help sell, source, acquire and deliver quality used vehicles for its dealer partners,
This Week in Social Media News: Week of October 24, 2016
Facebook issued an update to improve the usage of the Events bookmark by adding a new Recommendations feature. This feature simplifies the process of gathering
Used Car Market Insights – Week of October 25, 2016
This week’s Black Book Market Insights reveals an increase in slow and no-sales days at auctions across the country. This week’s report also takes a comparison look at this year’s weekly
The Insurance Your Dealership Needs, But Probably Doesn’t Have
Insurance is one of those business costs we all hate paying every month, until the day we actually need it. I’m not an insurance expert so I don’t know exactly how many policies a typical dealership has.
Automotive Survey Reveals Characteristics of Republican and Democrat Drivers
Swapalease.com, the nation’s largest car lease marketplace, released results of its 2016 “Election & Cars” survey, revealing interesting findings that show the differences in how the two
Canadians Find YouTube Ads 57% More Engaging Than TV Ads
We’ve been focused on the high level of consumer engagement with video, and we know it’s important to create interactive visual content for consumers. But in today’s market
Cadillac Pinnacle Program – The Epitome of a Discriminatory Factory Program
General Motors has announced its latest program to attempt to bring the Cadillac brand back to prominence. As usual, the factory has put substantial focus on dealership operation
Fixing the Disconnect: How to Merge Digital Marketing and Floor Sales
Car shoppers would go to the dealer, hang out with the salesmen, test drive a number of vehicles and then repeat the cycle at a handful of other dealerships before finally arriving at a decision.
Foursquare Automotive Data Shows Value of Location-Based Customer Insights
Brands and marketers make lots of assumptions about their customers, about who they are, about the distance they’ll travel to buy the product or service and so on. These assumptions
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