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Trending Auto Retail News

Video Marketing: Sell, Don’t Tell

Video Marketing: Sell, Don’t Tell

Why are we obsessed with television and movies? Because, just like books, they have the ability to capture our attention and transport us into fictional situations and universes.

Consumers Now Shop Online. Is YOUR Dealership Ready?

Consumers Now Shop Online. Is YOUR Dealership Ready?

Car sales today are a whole different process from how it was in the past. A few years ago it was pretty much a given that buying a car could easily encompass most of the day. In addition, little information

Why Recalls Won’t Ever Go Away: Part 1

Why Recalls Won’t Ever Go Away: Part 1

Recalls have reached epidemic levels and stretch the resources of everyone involved – dealers, manufacturers and parts suppliers – as well as the patience of consumers faced with a recall,

Evolving with Disruptive Technology

Evolving with Disruptive Technology

More often than not, technology is the catalyst behind market disruption. From mobile apps used to summon a ride to the airport, to connected refrigerators that can order more eggs

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