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Trending Auto Retail News

How to Eliminate the Cold Call

How to Eliminate the Cold Call

In the car business, everyone knows what a cold call is. For decades, the cold call has been the foundation of lead conversion. With the wealth of resources at our disposal, cold calls

Are Millennials Disrupting the Auto Industry?

Are Millennials Disrupting the Auto Industry?

Millennials are growing in number and their car buying preferences are vastly different than baby boomers or Gen X. There are so many conflicting reports and studies, so I recently read up

The Rise of DIY Audience Marketing

The Rise of DIY Audience Marketing

Think of an auditorium filled with your customers. Thousands of people in one room. Some are customers from years past, others have a current relationship with your brand, and the rest

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