Trending Auto Retail News
Is Your BDC Costing You Money? Probably.
Hate to be the bearer of bad news, but as you read this, countless dealership BDCs are successfully losing dealership dollars. It could be due to faulty processes, lack of communication
Burn the Equity Mining Boats
Let’s start this article with a little phrase that can make a big difference to your business when applied: Part Time Effort = Part Time Results, Full Time Effort = Full Time Results
The Proactive Service Manager
A few months into my new role as the service manager at a large metro-area dealership, it became obvious to me, that having the title, didn’t necessarily mean I was the one in charge
Black Book Announces Partnership with Financial Technology Pioneer AutoGravity
Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced an agreement to power vehicle
Transparency: The Key to Customer Loyalty
An associate of mine recently told me an interesting story about their 75-year-old father, who purchased an import, rather than a domestic vehicle, for the first time in over 60 years.
The Black Hole That Is Your Marketing Data
Per Wikipedia, a black hole is a region of spacetime exhibiting such strong gravitational effects that nothing – not even light – can escape from inside it. For many dealers, trying to make sense of the data
Five Team-Building Exercises for Your Next Sales Meeting
I’m a big advocate for sales training. I think meetings and training are important aspects of building a strong sales team. However, there’s more to team building than just meetings and trainings.
Women-Drivers.com 2017 Report
Women are purchasing an estimated 7.8 million new vehicles and are crucial for auto dealer’s success. It takes more than having the ‘best price’ or a female spokesperson to market
DealerTeamwork Announces Partnership with InteractiveTel
InteractiveTel (www.interactivetel.com), a system that tracks, monitors, and reports each interaction by phone or text to give dealers comprehensive knowledge of their customers,
![Digital Dealer: Marketing To Millennials [EXCLUSIVE VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/02/img-taleoftwowebsites-400x250.png)
Digital Dealer: Marketing To Millennials [EXCLUSIVE VIDEO]
For some reason, dealerships across America – and many other companies, for that matter – can’t seem to figure out how to market to millennials. Hint: it’s not about selling stuff
Ask for the Sale, but Do It the Right Way
A recent survey of automotive dealership service department customers revealed a startling observation: half the vehicle owners surveyed were never asked to buy additional needed
Servicing Should Be a Love & Info Fest
This is a typical conversation I had with my customers every day at my shop. I made sure I earned this respect beginning with the first meeting. How easy and quickly that job got purchased
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