Trending Auto Retail News
Are Your Dealership Sales Meetings Short and Effective?
When was the last time you sat through a sales meeting and were fully engaged with the speaker in 10 minutes? I’ll speculate that that would be a rare occurrence in today’s world of the young
![[Study] 81% of Auto Dealers Using Facebook Ads](https://digitaldealer.com/wp-content/uploads/2017/03/img-dealers-usingfacebookads-400x250.png)
[Study] 81% of Auto Dealers Using Facebook Ads
Facebook ads are used by 81% of auto dealers, nearly identical to the 85% of dealers using Google AdWords according to the 2017 State of Automotive Marketing. Here is a look
Technology to Help You, Not Replace You
Computers, tablets, and smartphones are changing the way people interact with your dealership. They’re also changing the way your employees accomplish their work.
7 Easy Ways to Drive Online Searchers to Your Showroom Floor
March 9, 2017 :: Selling cars is a competitive business, so standing out among your peers can be difficult. You spend thousands of dollars on advertising and billboards.
The Importance of Being a Digital Quarterback WEBINAR
Generating consistently great sales numbers can be a lot easier when your entire team is actually working like….a team. It all comes down to the marketing manager, who should
Forget the Flashy Mustang, Your Car is Now a Utility
Since Karl Benz built the first Motowagen in 1885 more than 130 years ago, the motorcar has arguably been as important a status symbol as an individual’s home. But now, thanks to the
Shrink Those Per-Vehicle Ad Costs and Grow Your Profits Now!
The math is simple: less money spent to accomplish the same task will result in greater profit. Yet, figuring out where to spend less money isn’t always easy, especially when it comes to
Secrets to Getting More and Better Lender Approvals (in 5 Easy Steps)
Nearly 90% of Americans will finance their next vehicle. For the vast majority of consumers, the payment, interest rate, and getting credit approval are much more important than the price of the vehicle.
Bad Online Reviews Are Good for Your Dealership – Here’s Why
Most things we do these days are powered by online reviews. Where we go, how we get there, what we eat – but most of all, the things we buy.
Service Customer: Building the First Steps to a Lasting Relationship
I have spent a lot of time in the service department of car dealerships, listened to more service phone calls than any one human should, and have seen the good, the bad, and the ugly
You’re Wasting Money and You Don’t Even Know It!
Google is a huge and complex network that offers a lot benefits, but comes with a lot of potential pitfalls. There are a lot of areas in a dealership’s Google AdWords account that,
Equity Mining… “The Million Dollar Secret”
In every sales meeting, the main topic on the agenda is how to raise the bar and sell more cars. Some dealerships are still waiting for the “up bus” to arrive, while others are becoming
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